Audio By Carbonatix
Most Facebook users in the US remain loyal, despite the recent data sharing scandal involving a political consultancy firm, a poll suggests.
Facebook admitted last month that the data of 87 million users had been improperly shared with the UK-based firm, Cambridge Analytica.
The Reuters/Ipsos survey found no clear loss or gain in use since then.
A quarter of Facebook users said they used it less or had left it but another quarter said they used it even more.
The remaining half said their use of the network had not changed.
However, the survey was limited to the US and analysts are waiting to see how the social media giant's sales perform in the second quarter, when the scandal was at its height.
In the first quarter, its sales rose by nearly 50%, with profits reaching $4.9bn (£3.6bn) compared to $3bn last year.
Conducted online, the Reuters/Ipsos survey questioned 2,194 American adults between 26 and 30 April. The poll has a margin of error of three percentage points.

Some 64% percent said they used Facebook at least once a day, down slightly from the 68% recorded in a similar poll in late March, soon after the Cambridge Analytica story broke.
Asked if they were aware of their current privacy settings, 74% of Facebook users said they were, and 78% said they knew how to change them. Among Twitter users, this was 55% and 58%, while for Instagram users, it was 60% and 65%.
Michael Pachter, an analyst at Wedbush Securities, told Reuters that Facebook had been lucky the data was apparently used only for political adverts and not anything more sinister.
"I have yet to read an article that says a single person has been harmed by the breach," he said.
There was no immediate comment from Facebook, which apologised for the data scandal and acted to rein in third-party apps using its data.
Accused of using Facebook users' personal data to sway the outcome of the US 2016 presidential election and the UK Brexit referendum, Cambridge Analytica announced this week it was closing down
Facebook said its own investigation into the company's use of its data would continue.
Latest Stories
-
Today’s front pages: Monday, April 27, 2026
5 seconds -
Ashanti NPP Council of Elders acknowledges Paul Afoko’s capabilities
5 minutes -
How Ghana’s National AI Strategy will reshape the next decade
52 minutes -
IMF team expected in Accra from April 29 for Ghana’s final programme review
58 minutes -
BoG set to release 2025 financials on April 30 after clearing regulatory requirements
1 hour -
World Cup 2026: The disgrace that still whispers Algeria’s name
1 hour -
NEIP begins grant disbursement under Adwumawura Programme
1 hour -
Absa Group CEO reaffirms Ghana’s strategic importance during working visit
1 hour -
Kwakye Ofosu pledges to support Aburaman SHS with a school bus
1 hour -
StarLife Assurance provides GH¢100K insurance cover for SMEGA 2025 Award winners
1 hour -
Advertising agencies urged to embrace AI for creativity, global competitiveness
2 hours -
The Damang Mines Extraction Licence to E&P: Public policy or bad faith exercise of statutory authority?
2 hours -
I didn’t leave my journey to chance; I positioned myself for it — Oheneba Yaw Boamah
2 hours -
Ghana moves toward interest-free banking as local lenders seek licences
2 hours -
Aflao traditional council urges government to fast-track modern market projectÂ
2 hours