Audio By Carbonatix
Informal sector businesses and other productive poor individuals who inculcate the habit of savings can access diverse credit facilities to improve their business and personal needs.
This is according to officials of ezi Savings and Loans Limited, a fast growing non-bank financial institution in Ghana.
The company has adopted the susu scheme as a viable microfinance platform to achieve accelerated growth in deposit mobilization from the unbanked population.
Head of Branches and Marketing, Francisca Kreku says the susu savings also provides an opportunity for micro and small scale entrepreneurs to gradually build up capital.
She says a sizeable proportion of eligible customers have gained access to credit facilities and offered free capacity building opportunities in business advisory and management skills.
“We have different types of loans to meet their business and personal needs. For that reason a susu customer can take up to Gh¢20,000.00 or more depending on the category of the susu that he or she is doing… so you give them loans according to their ability to pay”, Ms. Kreku told Luv FM at the Kumasi draw of the ezi Bronya susu promotions.
The company’s susu customer base has grown to a total of 31,000 within two years with total deposits amounting to Gh¢2.8 million.
Ms. Kreku attributed this partly to the deployment of Mbank or mobile banking technology in deposit mobilization.
ezi Savings and Loans plans to increase its branches from ten to 16 this year, whilst expanding the susu mobilization horizon through a partnership deal with some strategic foreign investors.
Story by Kofi Adu Domfeh/Luv Fm/Ghana
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Tags:
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Latest Stories
-
Trade Minister applauds GUTA as a pillar of economic growth; Prez Mahama honoured
15 minutes -
President’s brother’s takeover of Damang Mines is ‘untidy’ – Alhassan Tampuli
21 minutes -
It’s not true that gov’t decided not to renew the lease for Gold Fields – Bobby Banson
25 minutes -
Ghana to boost tomato production with 60-hectare irrigated farms and processing initiatives
43 minutes -
E&P’s takeover process of Damang Mines was very clean – Inusah Fuseini
46 minutes -
Damang takeover: There is not going to be any job loss; it is a lease change – Bobby Banson
1 hour -
Gold Fields didn’t stop mining at Damang mines; such claims are untrue – Bobby Banson
1 hour -
Engineers and Planners currently operate only in Ghana – Bright Simons
2 hours -
Lands Minister has no legal basis to restrict lease to Ghanaian firms – Bright Simons
2 hours -
Gov’t’s refusal to renew Gold Fields’ lease was simply untenable – Bright Simons
2 hours -
SOS Children’s Villages Ghana deepens partnership with Gender Ministry
2 hours -
Gender Ministry celebrates Christina Koch, reaffirms commitment to empowering girls
2 hours -
Live stream: Newsfile digs into E&P’s takeover of Damang Mines, OSP powers and Anti-LGBTQ Bill
2 hours -
Moody’s maintains Ghana’s rating at Caa1, revises outlook to positive
3 hours -
Zambia elevates tourism education to national priority as President Hichilema backs continental summit
4 hours