Fidelity Bank Ghana in partnership with MDF West Africa has initiated a trade roadshow focused on training Micro, Small and Medium Enterprises (MSMEs).

The various subject matters covered included international trade payment methods and their associated risks; opportunities available in the international trade business, and understanding the Integrated Customs Management System (ICUMS) new clearing process.

This forms part of the Bank’s SME-focused measures to enable businesses to adapt swiftly and navigate the global challenges caused by the COVID-19 pandemic. 

The initiative also ties in with the MasterCard Foundation’s sponsored MSMEs Covid-19 Recovery and Resiliency Program (MCRRP), which aims to support MSMEs to sustainably diversify their business lines and/or enter new markets.

The MCRRP has PyxeraGlobal as the implementing partner for coordination and quality control with MDF West Africa providing digitisation, online and virtual resources and other Business Development Services (BDS) support. 

Other partners of the MCRRP include Scale-up Africa, Global Mamas and J. A. Venture Capital Investments. 

The first session of the roadshow under the theme, 'How to Navigate the International Trade Business Landscape in the Midst of Covid-19' was held at the Golden Bean Hotel in Kumasi, Ghana.

Opening the training session, Gustav Nii Ayi MokobiAryee, Head, Commercial Banking of Fidelity Bank Ghana, said, “Commercial businesses and MSMEs are a critical segment of our economy and the Covid-19 pandemic has affected the global supply chain system and by extension, affected international trade where MSMEs mostly operate.

"However, we are confident that by equipping our partner MSMEs with the relevant know-how and expertise regarding critical developments in the international trade arena, they will be sufficiently armed to strategise effectively and continue to grow their businesses in spite of the challenges posed by the pandemic.”

Julia W. Anyanewaa Appiah, Project Manager, MDF West Africa Ltd further elaborated on the objectives of the training roadshow. 

She stated, “This training session is geared towards increasing the operational capacity of MSMEs, empowering them to continue operating at or even above pre-Covid-19 levels and ensuring that MSMEs maintain or expand employment levels in spite of the pandemic.

"Ultimately, the goal is to build capacity among participant MSMEs to enable them to become more resilient to current and future shocks or stressors.” 

She also informed participants that they will be enrolled on the MCRRP platform so that their companies can enjoy all the benefits of the program in addition to further training and digitisation of their services. 

A follow-up visit will therefore be made to all the MSMEs for further training and support.   

In his presentation, Aaron Ameyaw, Head, Corporate and Transactional Banking Operations of Fidelity Bank Ghana, advised MSMEs to close the trade gap by adopting e-channels like the Fidelity Mobile App, Cheque Scanner and Fidelity’s Corporate Internet Banking platform.

Additionally, he advised MSMEswho are already feeling the pinch of the pandemic to take advantage of interventions such as Fidelity’s trade loans to help mitigate the impact of the pandemic on their operations and to assist in expediting their return to buoyancy.

Raymond Amaglo, and Lipton S. Baffourrepresentatives from Ghana Link Network Services Limited, also trained participants on the Integrated Customs Management System (ICUMS) Project. 

The ICUMS Project is a government-sponsored initiative where a single service provider has been commissioned to develop and implement end-to-end automated trade facilitation and customs management system.

Mr. Amaglo briefed participants on the various components and processes of ICUMS and encouraged them to take advantage of the system as it reduces the time and cost of doing business for importers and exporters.

Over 70 MSMEs participated in the maiden training session. Representatives of selected MSMEs who were interviewed after the programme, expressed satisfaction with the session.

Fidelity Bank and MDF West Africa will hold two more training sessions in the ensuing months with a focus on training more MSMEs on international trade and the various digital platforms available to enable them to address the challenges presented by the pandemic.