Audio By Carbonatix
GCB Bank Limited has now moved inches higher on the Power 100 Banks using social media in 2021.
The 2019 ranking saw GCB occupying the 93rd spot and after the 2021 second quarter evaluation, the Bank occupies the 84th position with the aim of improving on the spot in the near future.
GCB is the only Ghanaian bank to have been listed and ranked among the prestigious Power 100 financial institutions across the globe.
The Power 100, which is a list of retail banks and credit unions using major social media channels to promote retail solutions, is collated by The Financial Brand; a US-based institution that monitors roughly 2,500 banks and credit unions on Facebook and Twitter as well as Instagram and YouTube.
According to The Financial Brand, the series of lists is based on a proprietary database encompassing hundreds of banks and credit unions in English speaking countries around the world.
The ranking is based on Banks and Credit Unions that provide retail consumer financial services and conduct the bulk of their marketing in English on social media with the most content posted.
The Bank currently has a total following of over 600,000 and has shared over 500 products and non-product related content across our active channels including Facebook, Twitter, Instagram, LinkedIn and YouTube in the first and second quarter of 2021.
The Managing Director of the Bank, Mr Kofi Adomakoh, said Bank would continue to harness the use of Social media and other digital marketing tools to create and heighten the awareness level for our digital offerings, mitigate crises and enhance the Bank's reputation through sustainability drives.
He expressed his appreciation to the Board, customers, shareholders and staff of the Bank for supporting and working assiduously to improve on the performance of the Bank.
GCB, according to the Head of Corporate Affairs Department, Emmanuel Kojo Kwarteng, will continue to stir the passion of its online audience with content that educates, entertains, inspires and connects while dominating the market.
Some of the Listed Banks include;
- State Bank of India
- ICICI
- Axis
- Yes
- Kotak Mahindra
- TD Bank (Canada)
- HDFC
- GT Bank, Nigeria
- Zenith Bank, Nigeria
- RBC
- Chase
- BDO
- TD Bank (US)
- Goldman SachsCiti
- HSBC
Latest Stories
-
Ghana needs a law to sustain constitutional reforms – CDD-Ghana
2 hours -
COVID fumigation audit: Auditor-General has a lot of questions to answer – Akwatia MP
2 hours -
Stranded Ghanaian medical graduates in Cuba appeal to Mahama for immediate return
2 hours -
GNFS contains fire outbreak at Teshie Lekma Road near Lekma Hospital
8 hours -
Samia Nkrumah rejects the narrative that Ghanaians were happy after Nkrumah’s overthrow
10 hours -
A Mother’s pain: Tribute by Ivan Baidoo’s mother
10 hours -
‘Forgive us for staying away’ — Samia Nkrumah leads family back to Nkroful, pledges to preserve Nkrumah’s legacy
10 hours -
Ernest Nuamah scores twice as Lyon beat Rennes
10 hours -
‘My dear Ivan’ – A father’s tribute to a son tragically killed
10 hours -
GNPC Explorco advances Voltaian Basin drilling preparations with 13.5km access road
10 hours -
Cabinet approves facility manager for Borteyman Sports Complex – Kofi Adams
11 hours -
Sanitation is improving; critics may be ‘living in another world’ – Salaga South MP replies Bekwai MP
11 hours -
Government must do more to tackle sanitation crisis – Bekwai MP
11 hours -
World Cleanup Day: GFF begins sanitation education in local communities
12 hours -
EU Ambassador, IGP discuss stronger cooperation on policing and security
12 hours