Guinness Ghana Breweries PLC has announced the launch of its new campaign “Rise Up,” and commitment of GHS10 million package for trade partners to support and help them get back on their feet to boost profitability.

The programme, which is a continuation of the ‘Yεn Nyin Mbom’ loyalty program last year, is an offering to give back to trade partners and customers, to add value to their businesses as they transit from the impact of Covid-19, back into operations.

Following the announcement of the re-opening of open-air bars nationwide, Guinness Ghana has invested the GHS10 million to cover the installation of veronica buckets and other PPEs at bars, fridges, microwaves, cash rewards, free drinks, DSTV installation and educational posters to drive adherence to safety protocols among others to keep themselves as well as consumers safe.

Over the years, Guinness Ghana has sought to find innovative and creative ways among its trade partners. Recent global pandemic has even made it crucial to support businesses especially those within the hospitality space.

Delivering his remarks at the launch event, Commercial Director at Guinness Ghana, Obinna Anyabelechi said, “We are always being challenged to find innovative ways to support our customers in their business journey.”

“Last year we launched the Yεn Nyin Mbom loyalty program which was a great success, as we saw many of our trade partners receive rewards that have gone a long way to improve their businesses and customer base,” he added.

Speaking on behalf of the CEO of Ghana Tourism Authority, Alex Boakye said, “Government as well as businesses are having to re-strategise and implement plans to mitigate the adverse effects of the pandemic on one of the fastest growing sectors of the economy and the sector that could potentially employ 125,000 people directly and a further 313,000 indirectly.”

“No matter how small, the tourism sector plays an important part in providing employment to raise living standards. I am very optimistic that Rise Up will be pivotal in improving your tourist sites and bar business which will further integrate into the national economy” he added.

This year, the world over was hit with the global health pandemic Covid-19, and life came to a standstill. Many businesses closed down for not even one or two months, but about three to four months.

According to Guinness Ghana, the impact this has had on its customers cannot be overlooked and it is, for this reason, it has launched the Rise Up Campaign, to assure its partners that they are with them and ready to help them rise up, as they bounce back from the effects of Covid-19.

In his final remarks, Obinna Anyabelechi, admonished all trade partners to ensure that they followed all protocols that have been put in place by WHO and the government of Ghana, to control the spread of the Corona virus.