Joy Prime is the official media partner for the highly anticipated singing marathon by an individual, Afua Asantewaa O Aduonum.

This partnership brings a unique blend of entertainment and the best of media coverage to the much-awaited musical extravaganza.

With this announcement, Joy Prime will provide uninterrupted streaming across social media as well as unparalleled TV coverage for the sing-a-Thon attempt.

Afua Asantewaa is expected to break the longest singing marathon by an individual, which lasted 105 hours. She is expected to beat the record in a nearly five-day event taking place from December 24th to December 27th, 2023.

According to her, this is a fine opportunity to sell amazing Ghanaian music to the world.

Afua has promised to perform strictly local music throughout her record-breaking attempt.

The event is expected to attract thousands of music lovers and well-wishers to Akwaaba Village in solidarity for their compatriots and to also be part of history-making.

Miss Asantewaa said that among other things, she is required to film all the practice and preparations she is making, including interviews, and add to the actual attempt video as part of the evidence.

For the attempt itself, the young lady says she is allowed to sit, stand, and lie down as long as she is singing; it does not matter.

Unlike music shows, Miss Asantewaa said that she cannot jam to the songs like musicians do; she cannot hum the songs, and there will be no drumming either. She can also talk in between songs.

The collaboration with Joy Prime is expected to elevate the marathon’s visibility and offer an immersive experience to audiences across the world.

Joy Prime, known for its commitment to delivering quality entertainment content, will play a pivotal role in capturing and broadcasting the electrifying moments of the Sing-A-Thon. With a reputation for bringing exclusive and engaging content to its viewers, Joy Prime is poised to enhance the event's reach and impact.

The Multimedia Group’s extensive reach and expertise in delivering top-notch entertainment align perfectly with the spirit of the Sing-A-Thon.