Africa

Kenya tourism board partners with Visa to boost travel spending

Carbonatix Pre-Player Loader

Audio By Carbonatix

Kenya Tourism Board said on Monday that it has partnered with Visa (V.N), opens new tab to develop marketing campaigns, improve payment accessibility and promote both cross-border and domestic tourism spending.

As part of the partnership, Visa will provide access to its Government Insights Hub, which is a data and analytics platform offering insights into travel patterns, peak seasons, regional preferences, and consumer spending behaviour.

DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.