Ghanaian music duo, Keche believes promoting music on traditional media is better than promoting music on TikTok.

In an interview with Andy Dosty on Daybreak Hitz on Hitz FM, they explained that TikTok shouldn’t be given credit as one of the numerous platforms for promoting music and not the only one.

Again, they urged musicians not to promote their songs on only one platform.

“I don’t think we should give TikTok 100%, because there are some people who release music and their idea is to send it to TikTok for it to blow. No, it shouldn’t be so,” Keche Joshua said.

https://twitter.com/Hitz1039FM/status/1541344583585513472

The ‘No Dulling’ hitmakers added that promoting music on traditional media (radio and TV) is much better and allows the song to grow and last longer, unlike the new trends which are seasonal.

“There is nothing like radio and television promotion. It is very powerful and it stays longer because most of the songs I have heard being promoted on TikTok do not last long because when a new one comes out the old one is not heard anymore”

They made these statements on the back of statements made by music producer and sound engineer, Wei Ye Oteng, who said “TikTok challenges are killing our songs faster.”

Keche is currently on a radio tour to promote their latest single, ‘Life,’ after going silent for a year.