Audio By Carbonatix
October is Breast Cancer Awareness Month and Rihanna is using Savage Fenty X is a platform to spread the word.
In the latest Savage Fenty X campaign, she features three breast cancer survivors, Cayatanita Leiva and Ericka Hart, both 34, and Nykia McKenzie, 26. The three women each wear a piece from Rihanna’s lingerie brand.
Hart told CNN, "The Savage X Fenty campaign was affirming of my experience as not just a breast cancer survivor but all of my intersections of identity as a Black, queer, non-binary femme.”
CNN also reports the campaign will support Rihanna’s Clara Lionel Foundation, which is a charity she founded in 2012. A press statement said Savage X Fenty will donate up to $250,000 to help the organization fund cancer research and support African Americans diagnosed with the disease.
See images from the campaign below:
Although breast cancer does not discriminate, the rising rates among Black women are more likely than any other ethnic group to die from the disease, according to the American Cancer Society.
Reports also show that Black women under age 40 have higher rates of breast cancer compared to white women. Additionally, Black women under age 35 are diagnosed with breast cancer at a rate two times higher than white women and die from breast cancer three times as often as white women.
Latest Stories
-
Kpebu doubts claims that Akufo-Addo administration interfered with Special Prosecutor
53 minutes -
It’s difficult to believe everything the OSP says – Manasseh Awuni
1 hour -
I would’ve blocked Ofori-Atta from leaving Ghana if I were Special Prosecutor – Martin Kpebu
2 hours -
I’m headed for public office, but not the OSP role – Martin Kpebu
2 hours -
I will only submit my allegations to a board, not the OSP’s subordinates – Martin Kpebu
2 hours -
‘I’m still a bit traumatised’ – Martin Kpebu recounts alleged abuse during OSP arrest
2 hours -
Martin Kpebu dismisses claims he seeks to become Special Prosecutor
2 hours -
Martin Kpebu denies verbally abusing OSP officers, says allegations are fabricated
2 hours -
Mahama arrives in Doha for 2025 Doha Forum engagements
3 hours -
Milo U13 Champs: Ahafo’s Adrobaa set for thrilling final with Franko International of Western North
5 hours -
Ghana’s HIV crisis: Stigma drives new infections as AIDS Commission bets on AI and six-month injectables
7 hours -
First Ladies unite in Accra to champion elimination of mother-to-child HIV, Syphilis, and Hepatitis B transmission
7 hours -
US Supreme Court agrees to hear case challenging birthright citizenship
8 hours -
Notorious Ashaiman robber arrested in joint police operation
8 hours -
Judge sets key dates after video evidence hurdle in Nana Agradaa appeal case
9 hours