Charterhouse Productions has announced a landmark partnership with Warner Music Africa, one of the leading music powerhouses in Africa.

This collaboration, which takes effect this year (2025), is designed to discover, nurture, and amplify the voices of Ghana's most promising artistes in the TGMA UNSUNG category, providing them with unparalleled access to global markets through Warner Music's vast expertise and industry reach.

The Telecel Ghana Music Awards has long been at the forefront of celebrating and promoting upcoming artistes through its Unsung platform. Now, with Warner Music Africa—a division of the globally revered Warner Music Group—joining forces, Unsung Artistes will gain direct pathways to international exposure, distribution, and career-defining opportunities.

This partnership is more than just a deal—it's a golden ticket for emerging Ghanaian talents. Through this initiative, standout artistes discovered via TGMA Unsung will benefit from global promotion and distribution. Warner Music's extensive skilled global network ensures music reaches audiences worldwide.

It also offers the Unsung artiste industry expertise. He or she will have access to top-tier A&R, marketing strategies, and career guidance. In the area of monetization and brand growth, they will have enhanced revenue streams through international licensing, sync deals, and touring opportunities.

Lastly, the deal serves as a means of cultural exchange: a platform for Ghanaian sounds to influence and thrive in global music trends.

The 26th Telecel Ghana Music Awards will take place on Saturday, May 10th, 2025, at the Grand Arena of the International Conference Centre. Produced by Charterhouse, the event is brought to you by Guinness, British Council, Close-Up, KPMG, and TV3, and powered by Telecel – connecting energies.