Toyota Ghana has unveiled three new exciting models, expanding its range and reinforcing its commitment to delivering top-tier vehicles that cater to the diverse needs of its customers. The launch, held at the Accra Branch of the company, introduced the Toyota Vitz, Toyota Urban Cruiser, and Toyota Land Cruiser 250 Prado.

The New Toyota Vitz is designed to offer affordability and low running costs while combining stylish design with practical features for modern consumers. It is ideal for new entrants, young professionals, and urban commercial drivers while prioritizing comfort, safety, and fuel efficiency.

Despite its compact design, the Vitz boasts a surprisingly spacious 295L cargo space. It also includes smart connectivity options such as Bluetooth, Apple CarPlay, Android Auto, USB, and Voice Controls.

The second vehicle is the Toyota Urban Cruiser. This happens to be a new model introduced into the Ghanaian market. It is crafted for those who crave exploration without sacrificing functionality.

The C-segment crossover SUV features a robust design and advanced technology, including a 3-spoke urethane steering wheel, a 4.2-inch TFT Multi-Informational Display, and a touchscreen display audio system with USB, Apple CarPlay, and Android Auto connectivity.

The Urban Cruiser offers superior handling and front-wheel drive (FWD) capability, making it adept at navigating various terrains while it prioritizes safety.

It mainly suits the weekend drive-outs away from the hustle and bustle of the city. 

The last of the three which was unveiled is the new Toyota Land Cruiser 250 Prado. This vehicle epitomizes luxury, power, and performance in a large SUV.

This model is equipped with advanced features such as electronic power steering, dual-zone automatic front and rear air conditioning, regulated driver and passenger seat heaters, a UV-cut sun and moon roof, leather seat covers, and an illuminated entry system.

It provides seamless USB and HDMI connectivity, a 12.3-inch touchscreen navigation system, and audio, telephone, and voice recognition steering switches. Safety is paramount, with a longer wheelbase for enhanced stability.

The Prado's 110L diesel tank ensures longer, uninterrupted journeys.

Speaking to Joy Business, Managing Director of Toyota Ghana, Kohji Yanaka noted the global car-maker is dedicated to offering excellent after sales services and a customer experience which is unmatched.

“As we all know, Toyota is the number one automotive brand all over the world. We always care about the customers, the happiness of the customers. This is shown in the quality and efficiency in our vehicles.”

Andrew Lamptey, Head of Sales Operations at Toyota Ghana explained that the company offers payment plans to cushion customers.

“You can pick a vehicle over a 60-month period. So we offer flexibility in payment as well.”

The new models underscored Toyota Ghana's dedication to providing a seamless mobility experience and reflect the company's ongoing commitment to offering the best vehicle purchase and ownership experience.