Global Media Alliance, organisers of the Ghana Beverage Awards (GBA), have officially announced voting for the Product of the Year category for this year.

The voting exercise, scheduled from April 7, 2025 to April 25, 2025, promises a very fierce competition between Bel Cola, Blue Jeans Energy Drink, Coca Cola, Guiness, Verna Natural Mineral Water and Vitamilk who have proven to be phenomenal by all standards for the year under review.

Beverage lovers need to dial *920*207# on all networks or visit www.ghanabeverageawards.com  and follow the prompt to cast a vote in support of their favourite brand.

Over the years, the voting phase has been characterised by stiff competition with nominated brands employing creative strategies to canvass the most votes.

Every year, there is an exponential increase in the number of votes cast by the public setting the stage for widespread interactions between competing beverage brands and their loyal consumers.

Speaking ahead of the voting kick-off, Chief Director of Global Media Alliance, Emma Wenani, emphasized the role of the public in shaping the awards.

“The voting phase marks an exciting milestone in our celebration of beverage excellence. This is the moment where the voices of consumers truly matter. Over the years, we have seen how the public’s engagement helps drive visibility and credibility for both emerging and established brands.

"We encourage everyone, from the casual consumer to industry experts, to participate in this year’s voting process. Your voice has the power to shape the outcome, honour hard work, and uplift the brands that bring joy to our tables every day,” she said.

She reaffirmed the scheme’s commitment to maintaining a credible and transparent voting process.

“The scheme recognises the importance of this exercise and has invested in a secure and robust voting platform that safeguards the confidentiality and accuracy of every vote cast. We remain committed to transparency and fairness throughout the voting process,” she said.

GBA since inception continues to remain committed to its vision of projecting local beverages unto the global scene. With time it has grown to become synonymous with excellence in the beverage industry.