Women in Marketing Africa (WiM Africa) in partnership with Global Media Alliance is set to host the first Real Talk Debate event for 2025 in Accra.

Titled "Is AI a Threat or Opportunity for Africa’s Creative Sector?" and scheduled for Thursday March 13, this groundbreaking event will gather senior marketing, advertising, communications and creative professionals alongside industry trailblazers to engage in a dynamic discussion on the transformative impact of artificial intelligence (AI) across Africa's marketing and creative industries.

“I am thrilled to host this debate in Accra,” said Women in Marketing Africa Founder, Andrea Djan-Krofa.

“This event is a unique platform to challenge conventional thinking and explore the dual impact of AI - both its tremendous opportunities and the challenges it poses.

"I’m incredibly grateful to our partners (The Unstereotype Alliance, Kantar, International Advertising Association (IAA) Africa and Global Media Alliance) and supporters for helping us bring this vision to life.”

The Real Talk Series, which began in early 2022 as a space for candid conversations about the lived experiences of women in marketing, advertising, and business, has evolved into a dynamic debate series.

The series now features expert panels, live polls, and interactive audience engagement. This event will showcase insightful speakers such as:

• Rashida Musa, Founder of AI integration specialist firm rAIma.oi
• Daniella Esi Darlington (Alleina.co), AI governance and data protection expert
• Sylvia Appiah of Information Governance Systems (IGS)
• Mariam Kaleem Agyeman-Buahin, brand, marketing, and fintech thought leader

Master Moderator Atõ Abassah will lead the lively discussion, tackling key questions like:

• How can AI drive efficiency and innovation while preserving authentic storytelling?
• What strategies can ensure equitable access to AI tools, particularly for under-resourced agencies and emerging talent?
• How can we maintain the human touch in creative processes as automation increases?

WiM Africa is also inviting sponsors and partners to join them on this pivotal journey. By partnering on this event - and future WiM Africa programmes in Accra - organisations can position themselves as leaders in innovation and inclusivity, engaging with a high-calibre audience of senior industry professionals.