The MP for North Tongu, Samuel Okudzeto Ablakwa, has paid tribute to the former General Manager of Joy Brands, for the Multimedia Group Limited (MGL), Elvis Koku Kwashie.

According to the MP in a tweet, the late Elvis Kwashie, despite his sudden demise, has left a “towering legacy” for the current and future generations as far as media professionalism and tactfulness are concerned.

His eulogy goes to confirm that the 49-year-old was a media doyen as claimed by many, including former President John Mahama and Information Minister Kojo Oppong Nkrumah.

Mr. Okudzeto Ablakwa prayed for the eternal repose of the late Joy Brands’ GM’s soul, adding that may the Lord offer “succour to mum, wife, children, Multimedia and the Ghanaian media fraternity.”

On December 28, 2021, Mr. Elvis Kwashie was pronounced dead at the University of Ghana Medical Centre after a short illness.

Mr. Kwashie was laid to rest after a solemn funeral at the forecourt of the State House over the weekend.

The funeral rites on Saturday, March 12, witnessed loved ones and sympathisers file past his remains. The exercise was not executed without wailing and tears.

During the ceremony, the widow, children, mother, former President John Mahama, Multimedia Group Limited, Pentecost Church paid their tributes.

According to the Multimedia Group Limited, Mr. Kwashie was an epitome of a great leader who looked out for the welfare of his subordinates to achieve the expected outcomes for the brand.

Elvis’ mother expressed enormous sadness over the loss of her son.

In a touching tribute read on her behalf, Madam Torkornu-Bonuedie had hoped that her firstborn would be the one to read her tribute when God calls her to eternal glory and not the other way round.

Wife of the late media professional, Cynthia Kwashie, said the consistent support provided by her late husband was “the light of my life” and continues to shine even in his death.

Seyram Kwashie, Sedem Kwashie and Senam Ama Kwashie, children of Elvis Kwashie described him as a mentor, best friend, playmate, problem solver and boss.

The Mataheko Pentecost Church described their late Elder, Elvis Koku Kwashie’s death as a bitter pill to swallow.

'Your towering legacy is for generations regardless of your short time on Earth' - Ablakwa eulogises late Elvis Kwashie
Family and friends file past remains of Elvis Koku Kwashie

The Church honoured Elvis for the exemplary and instrumental role he played while alive and part of the Ministry.

His remains were later interred at his hometown, Asadame in the Volta Region.

About Elvis Kwashie

Elvis Kwashie was a seasoned professional with more than two decades of experience in media and communications, spanning print, online, radio and television.

Before rejoining the Group in 2010 as News Editor, Elvis worked with Metropolitan Life Insurance Ghana as the Head of Corporate Marketing & Communications.

'Your towering legacy is for generations regardless of your short time on Earth' - Ablakwa eulogises late Elvis Kwashie
Family of the late Elvis Koku Kwashie

Before that, he worked mainly as a journalist with the Multimedia Group Limited, Network Herald and Groove FM.

He had rich experience in recruiting, grooming, coaching and supervising reporters and correspondents across the country.

'Your towering legacy is for generations regardless of your short time on Earth' - Ablakwa eulogises late Elvis Kwashie

Under his strong leadership, JoyNews has won more than 100 awards in the last 10 years, including two CNN African Journalist of the Year awards.

'Your towering legacy is for generations regardless of your short time on Earth' - Ablakwa eulogises late Elvis Kwashie
Elvis Koku Quashie goes home

Having secured his journalism training at the Ghana Institute of Journalism, Mr. Kwashie also pursued further studies, acquiring a certificate in Multimedia & Online Journalism from the International Institute of Journalism, Berlin-Germany.

While at MGL, Elvis Kwashie undertook courses in leadership at Harvard University in the United States.