Audio By Carbonatix
Nike is ending a 13-year deal to manufacture Manchester United's football kit.
In a statement, the American sportswear company said "the terms that were on offer for a renewed contract did not represent good value for Nike's shareholders".
It is thought that either Germany's Adidas or Warrior will replace them.
Manchester United did not qualify for this season's Champions League for the first time in 19 years.
The club suffered its worst ever Premier League finish last season after manager Sir Alex Ferguson left following 26 years in the job.
His successor, David Moyes, lasted just 10 months and Dutch manager Louis van Gaal takes over following the Netherlands' World Cup campaign.
Nike first signed the deal with the club in 2002 and on Monday unveiled a new kit for the 2014-15 season. It will be the last one bearing the Nike logo.
Nike said: "Manchester United is a great club with passionate fans.
"Any partnership with a club or federation has to be mutually beneficial and the terms that were on offer for a renewed contract did not represent good value for Nike's shareholders.
"We look forward to a successful final season with the club."
United's existing deal with United States firm Nike is worth £24m a year. As part of that agreement they were given a period of exclusivity to negotiate an extension and also retained the right to match any other offer.
But the company has decided against exercising either option.
A figure of £600m over 10 years has been discussed with the remaining bidders, which would dwarf the reported £31m a season Adidas pays to Real Madrid.
They have signed a number of sponsorship deals, including an agreement to rename their Carrington training ground.
Latest Stories
-
Tafo Government Hospital children’s ward 85% complete ahead of my 45th birthday – Nana B
35 minutes -
Kessben FM yanks DJ K.A. ‘off air’ over intimate video circulated online; Investigation underway
1 hour -
Ghana, Nigeria commit to stronger trade cooperation under AfCFTA
1 hour -
Ghana to evacuate about 1,000 citizens from South Africa amid renewed xenophobic attacks
1 hour -
Climate change: Floods hit my home while I was defending Ghana’s forests in Germany
1 hour -
First person gets new experimental vaccine for Ebola
2 hours -
Ablakwa calls for investigation into alleged on Sam Jonah’s investments in Nigeria
2 hours -
Gov’t cuts sod for construction of Gomoa Akotsi-Kwanyarko road
2 hours -
Farmer arrested over fatal shooting of suspected yam thief in Oti region
2 hours -
Ghana Medical Trust Fund briefs Otumfuo on progress and vision for expanding specialised healthcare
2 hours -
Mahama is succeeding in nation’s fight against gold smuggling – Haruna Iddrisu
2 hours -
NSMQ 2026 : Mfantsiman Girls book place at nationals with dominant regional qualifier victory
2 hours -
Unhappy Tottenham players should leave – De Zerbi
3 hours -
Interior Minister promises police recruitment slots for families of victims in Sefwi Sayerano shooting
3 hours -
Mid-Year Budget Review: Deloitte Africa Executive calls for better revenue mobilisation and focused flagship programmes
3 hours