The Chief Executive Officer of Farmhouse Productions, Ivan Quashigah, is confident Ghana will soon be the centre for movie production on the African continent.

According to him, the country’s film industry is pregnant with huge potential that needs serious investment.

Mr. Quashigah is of the firm belief that the measure currently being implemented by the National Film Authority will propel the development of the movie industry.

"Corporate organisations should also look at the film sector. It’s going to be a very vibrant film industry. The structures that are being put in place, led by the National Film Authority, will make Ghana the hub of film production in Africa. Corporate organisations should look at the film area as a space they can work with," Mr. Quashigah indicated.

https://youtu.be/bVh6lUNrciA

The Creative Director made these comments at the third edition of Joy FM's Showbiz Roundtable in Accra.

The third edition of the thought-leadership programme explored the dynamics of sponsorship in the creative space.

The CEO of Farmhouse Productions said the movie sector appears to have been neglected at the expense of other creative sectors in recent times.

https://youtu.be/xIklgxxOZjI

The filmmaker, however, said that things are starting to change and that businesses should start looking at investing in the sector.

He further indicated that the Film Authority has comprehensive product placement packages that corporate Ghana can leverage at a discounted rate.

Mr. Ivan Quashigah is hopeful that with the right investment in the movie industry, Ghana will make substantial progress as a major player in film production on the continent and beyond.