Former Executive Vice President of Unilever in Ghana and Nigeria, Yaw Nsarkoh, says marketers are faced with the battle of degeneration.
According to him, if marketers are engaged with the people, they must stay on the side of regeneration to secure the long-term health of society.
Yaw Nsarkoh made this comment at the 6th International Advertising Association (IAA) Africa Rising Conference in Accra on September 6, 2023.
Speaking on the theme, ‘Building Future Ready Brands,’ the brands expert advocated more liberty, gender-equal opportunities, and a fraternity that is in line with the guiding principles of marketers.
“Marketers must try to create through what they do, share dignity and prosperity to allow fellow human beings to live up to their full potential,” he said at the Kempinski Hotel Gold Coast City Accra.
He urged that "marketers, you and I and all else, rise up for regeneration."
“The battle of regeneration is not going to be fought from cozy centres, we must go where the poll are, understand and really commit to improving, there are a lot,” the Unilever Ex-President said.
The Africa Rising conference plays host to some of the most influential marketing communications professionals from across Africa and the rest of the world.
With 5 editions since 2015 and over 400 participants each year from around the world, Africa Rising continues to lead the charge in building a vibrant MarCom industry across the continent and ultimately spreading the IAA’s agenda across the region.
Latest Stories
-
GNAT bares teeth at OSP, CAGD over ‘ghost names’ investigation
14 mins -
Fred Smith: The Day I met a Horny Gay!
18 mins -
India’s High Commissioner to Ghana engages with Volta GJA members to strengthen bilateral ties and business opportunities
33 mins -
Re: Government could not account for the Initial $200m GARID Project’s World Bank Credit Facility – Minority Members of Parliament
45 mins -
Bryan Acheampong winning SSNIT hotels bid amounts to conflict of interest – Azeem
50 mins -
I am music and music is me – Eno Barony
55 mins -
CK Akonnor appointed CAF technical advisor for youth players development
1 hour -
Government payroll sees GH¢34m savings as OSP and CAGD collaborate to remove ‘ghost names’
2 hours -
Big Chef Season 3: Six finalists re-enact traditional kitchen, cooking styles
2 hours -
BoG grants Zeepay approval for outbound money transfer
2 hours -
Martin Amidu feeding into Akufo-Addo’s grand scheme to remove OSP – Sammy Gyamfi
2 hours -
COCOBOD ends scholarship scheme due to Free SHS programme
2 hours -
We’ll revert to you soon – CHRAJ to Ablakwa over sale of SSNIT hotels to Bryan Acheampong
3 hours -
Atsiame Chiefs call for peaceful co-existence among traditional areas in Anlo State
3 hours -
Work progresses on the 33Kv transmission line upgrade project in Kumasi
3 hours