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The right cleanser should completely remove dirt, makeup, and grime, but not strip away too much of your skin’s natural oils or healthy cells. Find one that does the job and is neither too gentle (you have to wash twice or scrub hard to cleanse thoroughly), nor too harsh (it makes your skin red and irritated or tight after drying).
For the most part, washing once or twice a day is good protocol but any more can irritate skin, ironically leading to an overproduction of oil. If you didn’t wear makeup, slather on sunscreen, or sweat much that day, skip the cleanser at night and try rinsing with tepid water. Giving your skin a break from the cycle of products is healthy from time to time.
Myth: hot water opens pores and cold water closes them. The reality is that pores don’t have muscles to open and close. While hot water may feel good on your skin, it can screw with your skin’s natural, protective oils and lead to over-drying or over production of sebum. Lukewarm water is the best bet to cleanse gently yet effectively.
Exfoliation is a healthy practice to slough off dead skin cells, but moderation is key. Cool it on grainy exfoliants (sugar scrubs and fruit acids are a gentler pick) and stick to exfoliating two to three times per week max. Use your fingers instead of a washcloth when exfoliating to prevent pulling and tugging of the skin.

Skimping on rinsing leads to residue build-up, which can clog pores and dry out skin. Rinse thoroughly, even when you’re rushing in the morning or dog-tired at night. The jawline, hairline, and nose are the most commonly neglected spots, so show them some love!
Do your face a favor and avoid irritating ingredients such as fragrances, colorants, and synthetic preservatives such as parabens. Sodium lauryl sulfate is another one to sidestep—it’s commonly used as a surfactant to wash away debris, but is also a common cause of irritation and allergic reaction. Always read ingredient labels.
Pat, don’t rub. Rubbing can feel really good, but it tugs and pulls your skin, which puts your elastin at risk. And don’t just grab the nearest hand towel, used or not. Friends don’t let friends spread bacteria—especially all over a nice, clean face. Designate a clean, soft towel to blot your fresh face.

To maximize absorption and help seal in moisture, apply moisturizers immediately after cleansing while skin is still damp. The same goes for serums and special treatment products. Waiting until your skin is completely dry will make it harder for the active ingredients to sink into your skin and can cause skin to feel greasy or tacky.
Shelling out a small fortune for face wash may not be the most prudent purchase. Look for one with simple, natural ingredients and save your dough for products that will actually stay on your skin and offer longer-term benefits, like serums and moisturizers.
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