Amansie West Rural Bank is extending its representation in the financial market by rebranding to Amansie Rural Bank PLC.

The new brand representation is geared towards resonating with all target communities of the bank in the Amansie enclave of the Ashanti Region.

Board Chairman, Ben Kwakye-Adeefe, is confident the new image will revitalize the bank’s operation and deliver higher returns to the business.

‘We are also doing so to renew our corporate identity in terms of our products and services. We are also doing this to revitalize the operations of the Bank to be efficient and deliver higher returns to the various stakeholders”, he said.

Mr. Kwakye-Adeefe added, “we have been very careful and prudent to make sure that whatever we are doing will not be a waste”.

The Amansie Rural Bank started operating in 1983. The Bank presently has a total investment of over 210 million cedis.

Management of the Bank has since its inception managed to keep it profitable.

At the Bank's Annual General Meeting, a 16 percent increase in profit margins was announced, representing 5.8 million cedis for the 2021 financial year.

Investments stand at over 83.2 million cedis, representing a 9.15 percent rise from the previous year.

Despite economic challenges in the year, a total dividend of 926 thousand will be paid to shareholders.

Chief Executive Officer, Frederick Kwakye Kyei explains measures that were taken to improve profit margins.

“We were able to make this profit due to hard work, increasing our revenues from a lot of commissions and also credit and investments. We were also able to curtail the expenditure and that catapulted us to obtain the feat”, he explained.

Meanwhile, Board Chairman, Mr. Kwakye-Adeefe has assured customers of better service in the coming years.