Audio By Carbonatix
Apple has acquired about 100 companies over the last six years, the company’s Chief Executive Tim Cook has revealed.
That works out at a company every three to four weeks, he told Apple’s annual meeting of shareholders on Tuesday.
Apple recently delivered its largest quarter by revenue of all time, bringing in $111.4bn (£78.7bn) in the first-quarter of its fiscal year 2021.
Mr Cook told the shareholders meeting that the acquisitions are mostly aimed at acquiring technology and talent.
Apple's largest acquisition in the last decade was its $3bn purchase of Beats Electronics, the headphone maker founded by rapper and producer Dr Dre.
Another high profile purchase was music recognition software company Shazam, for $400m in 2018.
Most often, Apple buys smaller technology firms and then incorporates their innovations into its own products.
One example is PrimeSense, an Israeli 3D sensing company whose technology contributed to Apple’s FaceID.
Apple has also invested in back-end technology that wouldn’t be so obvious to iPhone or Macbook users.
Self-driving, podcasts and more
Apple's list of acquisitions and investments is extremely varied.
In the past year, Apple has bought several artificial intelligence (AI) companies, a virtual reality events business, a payments startup and a podcast business, among others.
In 2019, Apple bought Drive.ai, a self-driving shuttle firm, in an effort to boost its own foray into self-driving technologies.
In 2016, the company also took a $1bn stake in Chinese ride-hailing service Didi Chuxing, although it wasn’t a controlling interest.
Deep pockets
Apple is an immensely profitable juggernaut worth more than $2trn, so it has plenty of money to make acquisitions.
But even if it has bought 100 companies in six years, Apple appears to be very selective about what it buys.
For example, Tesla founder Elon Musk recently revealed that he approached Mr Cook to buy the electric car business when it was struggling in 2013.
Mr Cook didn't take the meeting, Mr Musk said.
Measured by value, Apple’s acquisitions are actually far more restrained than those of many of its tech rivals.
Microsoft paid $26bn for LinkedIn, Amazon paid $13.7bn for Whole Foods and Facebook paid $19bn for WhatsApp.
Apple’s ten largest purchases put together would still be worth far less than any of those deals.
Latest Stories
-
2026 Women’s Super Cup: FC Savannah, Epiphany Warriors maintain top spots ahead of final group games
29 seconds -
‘Is EOCO responsible for determining lawyers’ fees?’ – Baffour Awuah
1 minute -
David Beckles claims second J60 Accra title
28 minutes -
No France cocaine suspect linked to Mahama, Vice President’s security details – NACOC
35 minutes -
Anwelle Foundation launched in Jirapa to tackle poverty, youth unemployment
57 minutes -
Joy Sports Editor Fentuo Tahiru Fentuo to moderate inaugural Music Meets Football Summit in Zambia
1 hour -
Court premises too volatile for Baffour Awuah’s attempted arrest by EOCO – Inusah Fuseini
1 hour -
Drug bust: Under no circumstances will NACOC leadership be compromised – Twum-Barimah
1 hour -
VIDEO: EOCO’s attempted arrest of Baffour Awuah was flawed beyond saving – Law Lecturer
1 hour -
Genuine Ghanaian exporters may face heightened foreign inspections over drug busts – Lawyer
1 hour -
Stakeholders demand action against foreign-led illegal mining in Ahafo Region
3 hours -
Ghana handed tricky draw at 2026 Amputee World Cup
3 hours -
2024 Nyankpala election violence: Youth group petitions authorities over slow probe
3 hours -
Ghana, UNICEF strengthen partnership to advance child protection
3 hours -
Day Two of 3rd Republic Bank-JoyNews Habitat Fair ends with great homeownership offers and financing solutions
3 hours