GLICO Group, a major finance and insurance company has been adjudged a ‘Legacy Brand’ at the 2018 Chartered Institute of Marketing Ghana’s (CIMG) Marketing Performance Awards held in Accra.
This year’s CIMG Performance Awards event marked 30 years of celebrating marketing excellence in Ghana and sought to award brands that have shown consistency in applying the principles of Marketing for the past 30 years.
GLICO has successfully built its brand for the past 32 years and was thus recognised for demonstrating consistency in the management of its brand equity that has left a great legacy in Ghana’s insurance landscape.
At the same awards ceremony, GLICO as part of its Corporate Social Responsibility presented insurance packages to the Marketing Man of the year 2018: Prof. Abednego Okoe Feehi Amartey and the Marketing Woman of the Year 2018: Rev. Dr. Mrs. Elizabeth Wyns-Dogbe. Both recipients received a Personal Accident insurance cover worth GHS 200,000.
Nana Efua Rockson, the Group Head, Corporate Affairs and Marketing, presented the insurance cover to the marketing man and marketing woman.
“We at GLICO continue to uphold our promise of “cushioning our clients for life” by providing insurance solutions that meet the need of the Ghanaian policyholder,” she said.
She added: Our business philosophy which is to ensure that every Ghanaian household has insurance will continue to drive our operations to offer more value to Ghanaians.”
It is worthy to note that GLICO, in its 32 years of business, has operated with the highest professional standards and friendly competitiveness to build a trusted GLICO brand.
In1997 and 1999, GLICO the CIMG recognised GLICO as the Life Insurance Company of the Year. To date, it’s Executive Chairman, Mr. Kwame Achampong-Kyei is the only person from the insurance industry to have won the Marketing Man of the Year Award.
Latest Stories
-
‘I look forward to working closely with President-elect Faye to enhance Ghanaian-Senegalese relations’ – Akufo-Addo
54 mins -
Girl, 8, only survivor as 45 killed in bus crash in South Africa
2 hours -
Biden to host star-studded NYC fundraiser with Obama and Clinton
2 hours -
GDNR, AAU and others launch Universal Acceptance for local languages in internet domain names
2 hours -
Ogum and Kotoko’s March malaise
4 hours -
BushGang Zee releases new afro dancehall anthem “Accra Stay By Plan”
4 hours -
2 repair vessels dispatched for undersea cable repairs – says NCA’s latest update
4 hours -
Multimedia Group Limited’s Clinton Yeboah shortlisted for 2 International Sports Press Association Awards
4 hours -
Supreme Court upholds High Court verdict on fraudulent sale of property by Senior Police Officer
5 hours -
NHIS Biometric Membership Authentication System limited rollout satisfactory – NHIA Deputy CEO
5 hours -
Yara Ghana donates 1,107 bags of fertilizers to women farmers, farmers with disabilities
5 hours -
Tinubu forms team to find solutions to ailing economy
5 hours -
Jacob Zuma barred from running in South Africa election
5 hours -
Western Cape Education wins national primary school track and field championships
6 hours -
Cyber Security Authority issues Public Alert over Easter and Eid al-Fitr season scams
6 hours