Chief Executive Officer of the Ghana Tourism Authority, Maame Efua Houadjeto, has represented Ghana at a Trade and Tourism Mission in Russia.

The Mission, held from February 16 to 20, 2026, focused on trade expansion, tourism diplomacy and cross-border investment collaboration.

A release issued to the Ghana News Agency on Monday in Accra said Mrs Houadjeto reiterated Ghana’s commitment to leveraging tourism as a driver of economic transformation, cultural exchange and sustainable development.

“Ghana’s strategic location as the gateway to West Africa, its stable political environment, and the government’s deliberate policies aims at strengthening tourism infrastructure, the creative arts, and investor confidence,” it said.

As part of the trade exhibition sessions, Mrs Houadjeto showcased Ghana’s indigenous textile heritage by presenting Fugu, described as a symbol of authenticity, craftsmanship and cultural pride.

The release said the display generated significant interest among participants and investors, highlighting the commercial potential of Ghana’s cultural exports within global fashion and creative industry markets.

It said that the presentation of Fugu formed part of a broader strategy to position Ghana’s cultural assets as viable economic products capable of scaling into international markets.

Beyond the formal sessions, Mrs Houadjeto held engagements with investors and business leaders, outlining opportunities within Ghana’s tourism and trade ecosystem.

“Discussions focused on hospitality and eco-tourism development, creative arts and cultural export expansion, infrastructure partnerships, and destination marketing collaborations.”

The release said the engagements advanced discussions on long-term partnerships, capital inflows and technical collaboration to strengthen Ghana’s tourism value chain.

It said that the Mission deepened bilateral engagement between Ghana and Russia and opened new channels for trade and tourism cooperation.

“The GTA Chief Executive reiterated Ghana’s readiness to welcome strategic investors and reaffirmed the Authority’s commitment to facilitating partnerships that deliver measurable economic impact,” the release said.