Guinness Smooth made its debut at Vintage Gala 2025, and true to its ‘Make It Yours’ spirit, the creative community transformed the weekend into a celebration of connection and self-expression.

Friends reunited, strangers found common ground in shared styles, and every outfit, performance, and conversation added to a collective story of individuality. The atmosphere was daring, the fashion fearless, and the vibe unmistakably smooth.

From August 30th to 31st, the Vintage Gala weekend unfolded through the lens of Guinness Smooth, transforming the celebration into a vibrant showcase of fashion and individuality. Guests stitched, styled, and strutted their creativity, all while embracing the smoother side of culture.

At the heart of the experience was the Guinness Village, a space where fashion, play, and bold self-expression came together. At the ‘Make It Yours’ DIY station, attendees recreated classic Guinness merch into unique fashion pieces, reinforcing the idea that style is at its best when it’s personal. Each look told its own unique story, yet together they showed the essence of Guinness Smooth: bold, smooth, and unapologetically authentic.

The runway became an open invitation for attendees to stride with confidence, showcase their “smooth moves,” and own the spotlight in ways as diverse as the crowd itself. And to celebrate this community and culture was a Guinness for everyone, whether it was the bold richness of Guinness FES or the easy, refined smoothness of Guinness Smooth, every moment, connection, and expression found its perfect match in a glass.

A Partnership Rooted in Sustainability

The collaboration with Vintage Gala went beyond fashion and creativity, it showed Guinness Smooth’s commitment to sustainable innovation. The brand’s spirit of reinvention and responsible enjoyment aligns perfectly with Vintage Gala’s focus on upcycling and giving materials a new life.

By partnering with a platform that champions conscious creativity, Guinness Smooth strengthened its role as a catalyst for culture, sustainability, and bold expression, supporting communities that dare to create and celebrate responsibly.

Make It Yours

Guinness Smooth continues to champion spaces where culture, creativity, and community converge, where bold ideas are celebrated, individuality is amplified, and every expression finds its moment. The weekend reaffirmed the essence of Make It Yours: empowering people to own their style, their stories, and their moments, boldly and unapologetically. Being smooth isn’t just about the taste; it’s about making life, creativity, and self-expression truly yours.