Chief Executive Officer (CEO) of Strategic Communications Africa (Stratcomm Africa) Limited, has urged women to disregard negative biases that seek to undermine their efforts as women, especially in their work places.

During the Super Morning Show on Tuesday, March 8, 2022, Esther Cobbah entreated women to rather focus on attaining higher heights, particularly in male-dominated fields.

"Women still face biases. [Our] society just feels that you [women] ought to be home taking care of certain things or women are not just wired for certain kinds of work, but what it is, is that with the determination to get what you're doing right, people stop [discriminating].

"It's our work that determines our worth, not our gender," she added.

The Communications Specialist said this when she joined an all-women panel to discuss "Breaking The Bias," which is the theme for this year's International Women's Day celebration.

International Women’s Day is marked every year on March 8 to commemorate the social, political, and economic achievements of women.

Women in different parts of the world use this day to come together to celebrate one another and rally for equal treatment and representation.

Ms. Cobbah contended that people have been socialized to, unfortunately, see women as inferior in relation to certain things and this is one of the major barriers that affect the development of women.

The CEO of Stratcomm Africa further noted that from her experience working in male-dominated ventures, she observed that men are usually able to rub shoulders and put things together but when females, [who] are already fighting to break the bias find themselves in such ventures, things turn out to be quite difficult.

She believes, however, that "women have amazing skills at project management, multi-tasking that when brought into the workplace, makes them better. Therefore, if they are able to harness all these things they will be able to be way ahead of the people who think they should be behind."

"What I found is that once you do your work well, you deliver excellently and with integrity that breaks the bias. It's a hard world and you need to be deliberate about how you position yourself in the context you find yourself in," Ms. Cobbah said.