Samsung has been adjudged a ‘super brand in Ghana’ by Super Brands, an international organisation and the world’s largest independent arbiter of branding. Superbrands pays tribute to the biggest brands by recognising their branding excellence and style that sets them apart from competitors. This award comes on the heels of Samsung’s recent rating as the 9th Best Global Brand by Interbrand’s Best Global Brands Report for 2012. Managing Director of Samsung Ghana, Sangbaek Kim remarked that ‘this award and recognition by Superbrands, undoubtedly is a recognition of our hard work and our quest for innovation over the years, which has mainly been driven by our customers.” He said Samsung customers are the ones who keep the company dreaming and breaking frontiers in order to enrich customers’ lives with innovative products. “We could not have reached this far without them,” he said. Samsung is the market leader in Ghana in both hand-held devices and appliances. Recent report by German-based GFK indicate Samsung has over 43% of the hand-held devices market share, and commands over 68% of revenues thereof. In a related development, Samsung has been ranked top in the US mobile phone market with a market share of 26.3%. And the operating system on which Samsung devices run, Android, also rest comfortably at the top with 53.6% market share in the state. Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion, and employing approximately 206,000 people in 197 offices across 72 countries.