King Promise, the 2025 Telecel Ghana Music Awards Artiste of the Year, has spoken about how detrimental unhealthy competition is to the growth of the Ghanaian music industry.

According to the 'Terminator' hit maker, it will take unity to build a better industry.

"What we can change as artiste is to come together. We can’t take Ghana to the world and moving individually. Which is one thing I try to not do, I try to involve and engage my brothers in the industry from time to time,” he said while responding to what he believes needs to change about the attitude of Ghanaian musicians.

King Promise, who appeared on Daybreak Hitz, added, "so I believe is about time we also come together and make music with each other, we need to push together as a unit. We need to stop seeing each other as a competition rather than letting it inspire ourselves.”

He emphasised the need for change in mindset among the industry stakeholders, while urging artistes to see each other's successes as motivation.

"I'm not your enemy. I mean the mindset has to change where if you see your brother going on or doing something it has to be nice to you and be like damn if my brother did this I can do that too, rather than why is it him and not me?" he told the hosts Doreen Avio and DJ Slim.

King Promise's call for unity among Ghanaian artists highlights the need for a shift in mindset. By working together and supporting one another, artistes can inspire each other to greater heights and take Ghanaian music to the world.