The CEO of the Ghana Tourism Development Company (GTDC), Prof Kobby Mensah, has expressed concern over the growing trend among Ghanaian youth who prioritize the material aspects of tourism over their own cultural heritage.

Speaking at an event where he joined some members of the diaspora on a courtesy call on the Akuapemhene, Prof. Kobby Mensah emphasized the need for young people to connect with their culture, traditions, and heritage through tourism.

He stressed the importance of promoting and preserving Ghana’s unique values, heritage, and culture for the younger generation.

"Tourism in Ghana should teach young people about their rich identity and cultural heritage, rather than just focusing on modern edifices," Prof Mensah said.

He noted that, in order to drive tourism development, the Ghana Tourism Development Company is creating the Ghana Tourism Investment Platform to enable district assemblies and other tourism stakeholders to upload details of potential tourism investment areas, making it easier to attract investors.

Additionally, the Ghana Tourism Marketplace is nearing completion. This will serve as a digital space for various tourism businesses and initiatives to market themselves—promoting Ghanaian cuisine, culture, and heritage to a wider audience.

The Akuapem Traditional Council is also inviting Ghanaians in the diaspora to invest in Akuapem, highlighting the area's rich cultural heritage, abundant natural resources, and strategic location.

The council believes that members of the diaspora can play a significant role in driving economic growth, creating jobs, and boosting the local economy.

Nana Kwaku Sakyi, Development Chief of the Akuapem Traditional Area, emphasized the region’s strong investment potential.

"Akuapem boasts of a favorable climate, making it suitable for human habitation and various agricultural activities. Its investment edge extends to multiple sectors, including agriculture, logistics, tourism, real estate, and peri-urban manufacturing," Nana Kwaku Sakyi noted.

He said the Akuapem agricultural potential is notable, with suitability for horticulture, floriculture, organic farming, and greenhouse agriculture.

"With an abundant and educated workforce, Akuapem is poised for significant development, backed by local leaders with diaspora experience who understand international business and foster a welcoming environment for global partnerships," Nana Kwaku Sakyi added.

The initiative aims to boost the local economy and establish Akuapem as a hub for investment and innovation.

The council is urging diasporans to take advantage of the opportunities available and invest in their ancestral land.