Audio By Carbonatix
The South African government is considering a $52m (£42.5m) sponsorship deal with Premier League side Tottenham Hotspurs, the Daily Maverick new site reports quoting official documents.
The deal is meant to promote South Africa as a travel destination but there are also concerns about the country subsidising a wealthy football club, the publication reports.
Details of the three-year deal are on the "verge of being finalised" through the marketing arm SA Tourism.
President Cyril Ramaphosa is expected to announce the deal during his State of the Nation Address on 10 February, the report adds, but there are no comments yet from the presidency or the tourism minister.
A tourism expert quoted was critical of the deal, saying the return on investment was “ludicrous".
Since 2018, the Rwandan government has had a controversial sponsorship deal worth more than £30m ($42m), which involves a "Visit Rwanda" logo displayed on Arsenal shirt sleeves.
Latest Stories
-
GoldBod credited with major formalisation of small-scale gold exports
6 minutes -
WPL 2025/26: Ampem Darkoa Ladies stay top at the end of first round
6 minutes -
IPGs confirm payment of legacy power debts, commend government for clearing arrears
19 minutes -
WPL 2025/26: Army Ladies end first round in first position in Southern Zone
22 minutes -
GoldBod reduces Ghana’s debt service burden and import costs – Report
37 minutes -
We have prevented labour crises and upskilled workers for green jobs – Labour Minister
39 minutes -
Ethiopia launches construction of largest airport in Africa
52 minutes -
Commercial banks begin Interest rate cuts following Ghana Reference Rate reduction
53 minutes -
Sogakope gets major tourism and transport boost with opening of Royal Shekinah City
59 minutes -
One killed, 37 injured in Suhum–Mankrong highway crash
1 hour -
Five best young players at AFCON 2025
1 hour -
The creatives we need: Disruptors and revolutionaries
1 hour -
GoldBod formalisation yields $3.8bn in FX, far outweighs BoG losses – Report
1 hour -
Bank of Ghana relieved of gold trading burden by GoldBod
2 hours -
Agricultural Value Chains and Export Competitiveness: Transforming Ghana Beyond Cocoa
2 hours
