MULTI TV together with its parent company, Multimedia Group Limited is unveiling Ghana’s truly first 24 hour- English News channel Joy News, with a maiden broadcast of live news Friday 8th June, 2012.The Joy News Channel will broadcast live local content for five hours showcasing its exciting and impactful news and current affairs line up for the first phase of its take off.Joy News will provide cutting edge coverage of breaking news with the immediacy, currency and national presence it demands taking full advantage of multimedia broadcasting group’s strong news brand – through its world class news bureau, correspondents and operational efficiency across radio and online platforms.Joy News Managing News Editor, Mary-Ann Eyram Acolatse is upbeat about the prospects of the team in staging a fierce competition for eyeballs and revenue in the market and hints of “a well thought out news broadcast strategy that will push the standards of journalism in the country high, speak to the development needs of Ghana and Africa, illuminate centers of power, empower and charge citizens to act in ways that will revolutionize news consumption experience within Ghana and beyond”.She promised a mix programming line-up that caters for insightful documentaries, exclusives, provocative and agenda setting current affairs coupled with visually gripping and techno savvy presentation – highly differentiated from any offering on the news market.MULTI TV hopes to use the Joy News Channel to bond with its Africa audiences as it positions itself as a sub regional news hub with a strong focus on news from the continent - to passionately tell the African story through a truly pan African medium.The Joy News channel will also rigorously develop links across all media platforms, particularly making active use of social media to fully engage with audiences wherever they can be found.MULTI TV is a free to air multi-channel digital satellite television service offering 20 radio and television channels and is available in every corner of Ghana and beyond. It delivers a wide range of programming – news, sports, entertainment, religious, children and local language. It currently ranks number four amongst over 10 players in the television market. Multi TV just thrills.For more information, visit www.multitvworld.com