Mobile Virtual Network Operators (MVNOs) will soon enter the Ghanaian market after a summit in South Africa highlighted available opportunities in that industry. This is according to the Chief Executive Officer of Afrigenius LLC - an investment partnership firm and a private equity solutions - who partook in the Africa 2012 MVNOs Industry Summit. Joining about 40 speakers from across the world, Mr Frederick Attah Agyei spoke on the theme: "Why Ghana? Why West Africa; Assessing the appetite for MVNO launch in Ghana: Opportunities and Challenges and Overview of the Market". He said he seized the occasion to market Ghana while engaging his audience to answer to questions related to (1) Assessing the appetite for MVNOs in West Africa and in Ghana specifically, 2) Why Ghana? Considering local factors which make Ghana a ripe market for international and local MVNO launch, 3) Underserved markets; inbound and outbound tourist and worker niche subscriber markets and 4) what is the regulatory framework like? Are the MNOs ready to embrace MVNOs? Is Ghanaian wholesale access and coverage up to supporting MVNOs or will new West African MVNOs require significant network investment? Mr Agyei, who described the summit as a successful one, told Joy News that industry players, at the end of the day, expressed interest in the Ghanaian market but were concerned about challenges having to do with tight competition and regulation. Meanwhile the CEO said the National Communications Authority (NCA) has hinted it already has plans for the entry of MVNOs into the Ghanaian market. The challenges, notwithstanding, Mr Attah Agyei said “Afrigenius was able to source some deals to finance local companies that are ripe and have the interest to become an MVNO.” He is expecting that interested companies will take full advantage and embrace the emerging opportunities because “Afrigenius is poised to fully assist local and foreign companies to enter the market as MVNOs.”