afs Ghana has rebranded itself to afb Ghana, to create a stronger association with the afb group, which arguably is the fastest growing consumer finance company in Africa with a market capitalization of over 66 million USD. With over 50,000 customers and an investment of 20 million USD in Ghana alone, afb has decided to further deepen its presence in the market by launching an afb REWARDS GOLD card for its customers. Speaking at the launch of the card, afb Group Chief Executive Officer, Karl Westvig said, “We have been in Ghana since 2010 and our operations have grown steadily. Today we have 135 employees and a network of 23 branches across all regions of Ghana. Currently we proudly offer services to the dedicated men and women of the Ghana Armed Forces, Ghana Police and all Government employees through the Controller and Accountant General Department. Our aim is to partner with all Ghanaians to help drive a better and brighter future for all.” Westvig explained, “afb REWARDS GOLD card will give all afs clients immediate discounts at Melcom stores along with providing a free life insurance cover of Ghø 2000 in the tragic event of a card holder’s death which will enable his or her family to financially carry on. We at afb want to partner people of Ghana in their journey to a better future and help them to become all they can be”. He further added that afb has plans to launch innovative products in the near future and assured that all the REWARDS GOLD card holders would automatically be eligible for the products. They include credit facilities, retail loyalty cards, special mobile services and truly amazing sports affinity afb is a consumer finance company that specializes in the provision of responsible credit products within Africa. It was established in Ghana in 2010.