The Association of Ghana Industries (AGI) has entreated businesses to aim to improve on the quality of their goods and services else risk losing their competitiveness in the international market.

The Association said despite apparent challenges facing the economic environment, Ghanaian businesses must strive outcompete other businesses in the world.

AGI CEO, Seth Twum told Joy Business on the sideline of the launch of the ECOWAS Regional Industry Quality Awards in Accra, the business climate is congenial for local businesses to create a niche for their products.

There is no excuse for businesses to fail to improve on the quality of their products, he said.

The 2017’s ECOWAS Industry Quality Award is an added category to the AGI annual industry awards which was organized by the Association.

AGI is required to jointly organize the Quality Award with the Ghana Standards Authority (GSA) - the mandatory body in charge of quality standards measurement in the country.

The joint programme was a recommendation by the ECOWAS Commission to member countries which also organizes such events.

The AGI has hinted of plans to start aligning the awards to the one district, one factory industrialization concept of the President Nana Addo Dankwa Akufo-Addo government.