What do Beyoncé and Cristiano Ronaldo have in common? As of Thursday, they are no longer verified on Twitter.
The social media giant began removing the once-coveted blue tick verification from thousands of accounts on Thursday.
The move comes as owner Elon Musk attempts to overhaul the social media company to turn a profit.
Users who wish to retain the check beside their name must pay $84 a year (£67) to subscribe to Twitter Blue.
As some lost their ticks, others kept them.
Despite saying he would not pay to be verified, LeBron James still has a blue tick which is a "complimentary subscription" gifted by Elon Musk.
The billionaire confirmed Stephen King and William Shatner also got the same deal.
Elon Musk reveals he is ‘personally paying’ the Twitter Blue subscriptions of some celebrities to keep their checkmark, such as Lebron James and Stephen King. pic.twitter.com/ulLvwOyLIn
— Pop Base (@PopBase) April 20, 2023
As the change happened, many formerly verified took to Twitter to joke about it or mourn the loss.
US Olympian Lolo Jones noted she's still verified where it counts: her dating profile.
Other users noted the irony that actor Jason Sudeikis had lost his verification, while Ted Lasso, the fictional character he portrays, had not.
No blue check, still feel like me.
— Ben Stiller (@BenStiller) April 20, 2023
US rapper Ice T quipped the uproar over the checks was unnecessary.
"The fact that we're even discussing Blue check marks is a Sad moment in society," he posted.
The company first introduced the verification feature in 2009, after a former professional baseball player sued the social media giant over imposter accounts.
The blue check became a status symbol and a sign of authority. But in the new Twitter-verse, Mr Musk wants users to pay to be verified.
The decision to monetise verification could usher in a massive cultural and power shift on the platform.
In the days before verification, Kanye West, Shaq and Ewan McGregor were among the first celebrities to speak out about being impersonated on Twitter. Now that the badges are gone, a celebrity's follower count may become the only way to tell the difference between someone famous and an imposter.
Within a few hours of losing verification, an account posing as Hillary Clinton, complete with the same profile picture as the former US Senator, "announced" she would again run for the presidency.
Under Twitter's new verification scheme, gold, grey and blue badges are meant to provide more context to how an account was verified.
But the lack of verification is already causing confusion. In New York City, a new handle has claimed to be the "authentic Twitter account" representing the government.
Experts warn these are the kind of tweets that could lead to the spread of misinformation.
Mr Musk has tried to frame the decision to do away with verification as a way to democratise content on the site. But critics have argued the move will amplify disinformation as Twitter Blue subscribers will get prioritised rankings - Mr Musk has said that only verified accounts will appear in the site's prominent For You stream.
Social media monitors and experts fear the rise in paid verification will lead to an amplification of misinformation on the site. If that were to happen, it could scare off yet more advertisers - and undermine any extra revenue Twitter is getting from its verification subscription model.
But Mr Musk said pain is a part of change.
"I feel like we're headed to a good place," he told BBC News. "Overall, I think the trend is very good."
Latest Stories
-
Which will you vote for in 2024 Election: Honesty, Character, or Campaign Promises?
3 hours -
The ball is in Iran’s court after US pressure pays off
3 hours -
‘Japa’ sweeps Nigeria’s hospitals
4 hours -
Obuasi: Catholic Voices GH choral peace concert unites NPP, NDC
4 hours -
Lordina Supports NDC campaign in Ketu North with donation of medical equipment to Afife Health Centre
4 hours -
MTN Foundation delivers crucial technology tools to Eastern Regional Hospital
4 hours -
Galien Forum Africa: Enhaning African women’s role in climate and environmental crises
10 hours -
7th Galien Africa Forum ends with emphasis on health, innovation, and climate action in Africa
10 hours -
Ruthless Barcelona thrash Real Madrid to go 6 points clear
10 hours -
National Farmers’ Day scheduled for November 8
11 hours -
Samson’s Take: Why over 75% vote but only 5% join protests
12 hours -
Krachi East Chiefs applaud Bawumia for campaigning on issues with evidence
13 hours -
National Security Ministry dismisses Reuters’ claims that militants are using Ghana as logistical base
13 hours -
BOST and its CEO win big at 8th Ghana Energy Awards
14 hours -
Accused person in protest over alleged $3m BOST scandal discharged
14 hours