The 2024 Africa Basketball Festival (ABF) is set to assemble ten (10) countries from Africa and beyond for four days of basketball experience, fashion shows and musical performances hosted by University of Ghana from October 24-27, 2024.

This year’s festival starts with the maiden ABF Sports, Innovation and Entertainment Summit, a thought-leadership summit discussing the intersection of sports and technology, emerging trends in Esports, innovations and the business of sports and entertainment, social impact through sports, etc with the theme: Reimagining the Game: Shaping the Future of Sports, Innovation, and Entertainment happening on Thursday 24th October at the Great Hall, University of Ghana.

The Deputy Mayor of Strasbourg, France in Charge of Sports, Mr. Owusu Tufuor will speak on the topic “Social Impact Through Sports” where he will share with patrons how sports can drive social change and community development, examples of successful sports-based social impact programs and the role of athletes as influencers and community leaders.

The Deputy Mayor, known for championing youth and community development initiatives, is expected to explore how sports, especially basketball, can be leveraged to address some of the continent’s pressing social issues.

Other distinguished speakers will speak on topics including the economics of sports and entertainment - understanding the financial aspects and business models driving the industries, Evolution of Music in Sports – how music enhances the sports experience and its role in events, the future of Esports – exploring the rise of competitive gaming and its impact on traditional sport, etc.

Attendees will have the opportunity to contribute to the discussions and network with the distinguished speakers and panelists.