Rising female music talent OBAA KUMSON has officially joined the growing family of HAYA LYF RECORDS, following a recording deal that is set to mark a major turning point in her budding music career.

Born OMEGA EKYEM, OBAA KUMSON first gained widespread attention on TikTok through videos of herself performing covers of songs originally recorded by popular artistes. Her impressive vocal delivery, confidence, and ability to put her own touch on the songs quickly caught the attention of social media users.

The videos attracted significant engagement and helped the young singer trend on the platform, with many music lovers calling for her to take her talent beyond cover performances and pursue an original music career.

That opportunity has now arrived, as HAYA LYF RECORDS has signed the promising vocalist and is preparing to introduce her to a wider audience.

According to the record label, OBAA KUMSON’s natural talent and the response she received from audiences online were among the factors that made her an artiste worth investing in.

“We saw something special in OBAA KUMSON. Her voice, confidence and ability to connect with people through her performances convinced us that she has a future in music. We believe this is only the beginning of a very exciting journey,” a representative of HAYA LYF RECORDS said.

The label added that its goal is not only to capitalise on OBAA KUMSON’s social media popularity but also to develop her into a well-rounded recording artiste capable of creating music that will stand the test of time.

For OBAA KUMSON, the signing represents a remarkable transition from entertaining audiences with cover songs on TikTok to beginning a professional career with a record label.

“I am grateful for the opportunity HAYA LYF RECORDS has given me. The support I received from people who watched my covers encouraged me to keep going, and this signing is a dream come true. I am ready to work hard and give my fans something new and special,” OBAA KUMSON said.

The development comes at a time when social media continues to play an increasingly important role in discovering new musical talents. Platforms such as TikTok have become a launchpad for young artistes, allowing their talents to reach audiences and industry players beyond their immediate surroundings.

OBAA KUMSON’s story is a clear example of how consistency on social media can open doors for emerging talents. What started with performing covers of other people’s songs has now developed into an opportunity to record and release music of her own.

HAYA LYF RECORS is expected to unveil more details about OBAA KUMSON’s upcoming projects, including her first official release under the label.

With her growing fan base already waiting to hear her original sound, expectations are high as OBAA KUMSON begins a new chapter with HAYA LYF RECORDS.

The young singer’s journey from TikTok cover performer to signed recording artiste is one that many industry observers will be watching closely.