Musician Emmanuel Kwadwo Oware, also known as Ayisi, says he changed his name from AI to clear lingering confusions and avoid long explanations about the meaning of his name.

He said he needed to make the decision due to visibility on social media and the internet.

According to him, AI is a common abbreviation, and numerous things appear when searching for the name.

This, he said, is diminishing his identity and reach among fans on all social media platforms, hence, the change of name to enhance his brand.

The artiste spoke in an interview on Joy Prime’s On A More Serious Note with KMJ while responding to why he has been silent over the period after releasing his hit song, ‘Grind.’

“One of the things that changed was me changing from AI to Ayisi because of visibility. When you type AI, a lot of things pop up online. So, I was just advised to change from the AI to Ayisi,” he explained.

He further stated that he felt everything would still move smoothly for him regardless of the amendments until he realised that his fans may not be able to find him due to mix-ups, which is his major concern.

The musician also said that the new trend of Artificial Intelligence (AI) was one of the major reasons that influenced his decision to change the name.

He continued that he didn’t have a problem with AI before its meaning assumed worldwide IT nomenclature.

Asked about how he has maintained his style of music despite the recent trend of songs depicting profanity, Ayisi clarified that it has nothing to do with religion but rather spirituality.

“Let’s use ‘Grind’ as an example; I wasn’t exactly using gospel lyrics in there. So, it has nothing to do with religion. I do come from a religious background, though, but it doesn’t affect my songs in that way.”

Formerly called AI, Ayisi emerged on the Ghana music industry in 2016 after releasing his first track, ‘Grind,’ featuring Vision DJ.

Just as Samini changed from Batman and Shatta Wale from Bandana yet remain stars in the industry, Ayisi is confident that things will bounce back to normal as he is focused on building his catalogue to reconnect both old and new fans to his music.