Ex-Spanish football federation president Luis Rubiales has lost his appeal against a three-year ban from football-related activities by Fifa.
Rubiales stepped down from his role in September after kissing Jenni Hermoso on the lips after Spain's Women's World Cup final win against England.
Hermoso, who later filed a legal complaint against Rubiales, said the kiss was not consensual.
The decision could be challenged before the Court of Arbitration for Sport.
"Amongst other considerations, the appeal committee was comfortably satisfied that Mr Rubiales behaved in a manner contrary to the principles enshrined under article 13 of the Fifa disciplinary code during and after the final of the Fifa Women's World Cup," a statement from world football's governing body read.
Article 13 of the Fifa disciplinary code relates to offensive behaviour and violations of the principles of fair play.
On Thursday, a Spanish judge proposed that Rubiales should stand trial over the incident, describing the kiss as "not consensual and... a unilateral and surprising initiative".
Prosecutors previously charged Mr Rubiales with sexual assault and coercion.
Rubiales has always maintained the kiss was a "consensual peck", but in the wake of the incident, he was forced to resign as president of the Spanish football federation (RFEF).
It set off a wave of global anger at sexism at the highest levels of women's sport.
World Cup-winning manager Jorge Vilda was sacked in September and is being investigated as part of the criminal case against Rubiales.
Hermoso, who said her image had been tarnished by the kiss, returned to the national side in October and scored an 89th-minute winner against Italy.
Latest Stories
-
Paris 2024: Opening ceremony showcases grandiose celebration of French culture and diversity
3 hours -
How decline of Indian vultures led to 500,000 human deaths
4 hours -
Paris 2024: Ghana rocks ‘fabulous fugu’ at olympics opening ceremony
4 hours -
Trust Hospital faces financial strain with rising debt levels – Auditor-General’s report
5 hours -
Electrochem lease: Allocate portions of land to Songor people – Resident demand
5 hours -
82 widows receive financial aid from Chayil Foundation
5 hours -
The silent struggles: Female journalists grapple with Ghana’s high cost of living
5 hours -
BoG yet to make any payment to Service Ghana Auto Group
5 hours -
‘Crushed Young’: The Multimedia Group, JL Properties surprise accident victim’s family with fully-furnished apartment
6 hours -
Asante Kotoko needs structure that would outlive any administration – Opoku Nti
6 hours -
JoyNews exposé on Customs officials demanding bribes airs on July 29
7 hours -
JoyNews Impact Maker Awardee ships first consignment of honey from Kwahu Afram Plains
8 hours -
Joint committee under fire over report on salt mining lease granted Electrochem
8 hours -
Life Lounge with Edem Knight-Tay: Don’t be beaten the third time
8 hours -
Pro-NPP group launched to help ‘Break the 8’
9 hours