In a landmark initiative bridging West and North Africa, Globe Away has partnered with Imane Ouaadil, Morocco's Ambassador to Ghana, and the Regional Tourism Council of Marrakech-Safi (CRT) to launch a pioneering creative collaboration celebrating the continent's shared heritage and future.

The five-day cultural immersion brought two prominent Ghanaian digital creators to Marrakech, including Wesley Kesse, whose 2 million-strong Instagram and TikTok following provided the perfect platform for narrating the campaign's centerpiece video. Fellow Globe Away collective member Kwesi Gray amplified the project's reach through his own substantial digital channels.

The campaign's creative development was spearheaded by the Pokespace agency, CRT marketing team, working in close coordination with all partners. It's message – "This is Africa. One beat. One spirit. One family." – was crafted to resonate across the continent and foster a sense of shared African identity.

Within hours of launching, the content generated tens of thousands of views and sparked enthusiastic engagement throughout West and Sub-Saharan Africa. Many viewers expressed newfound interest in experiencing Marrakech firsthand.

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This initiative forms part of CRT Marrakech-Safi's broader international engagement strategy, which has already seen successful collaborations with content creators from Portugal, the Middle East, Italy, France, and the United Kingdom. These partnerships have collectively reached millions of potential travelers and generated more than 15 million views globally.

The Ghanaian collaboration marks the first in a series of pan-African initiatives, with plans already underway to host five female Ghanaian influencers in Marrakech in October 2025 to continue building momentum.

The timing aligns perfectly with Morocco's preparations to host the Africa Cup of Nations (December 21, 2025 – January 18, 2026) and its role as a co-host of the 2030 FIFA World Cup. The Moroccan National Tourism Office (ONMT) is actively strengthening ties with African markets through industry meetings, roadshows, and targeted campaigns designed to connect with a new generation of African travelers.

Marrakech – the City of Joy, a cradle of inspiration and celebration – extends an open invitation to all of Africa to come together in celebrating shared heritage, passion, and a common future.