Old Mutual Ghana has demonstrated its passion for championing financial health for Ghanaians, not just their customer or not.
As one of their innovative ways to delight they have launched a “Ride and Browse” trotro initiative for travellers within Accra.
Pedestrians and users of public transport in the capital city have access to branded Old Mutual trotros which provide not only a free ride but free wi-fi in addition.
The trotros ply the Kasoa to Kwame Nkrumah Circle, Ashiaman to Kwame Nkrumah Circle and Adenta to Kwame Nkrumah Circle routes.
Active riders on social media get to be part of a snap – post-win competitions. There are two competitions running for this campaign; the Troski Selfie and Spot My Troski.
With the Troski Selfie, passengers on the branded trotro will take selfies and post on their Facebook and Twitter page with #troskiselfie and tag Old Mutual Ghana.
With the Spot My Troski campaign, individuals will take a picture of the branded trotros anywhere they see them, post on their Facebook and Twitter page with #spotmytroski and tag Old Mutual Ghana.
In both cases, individuals stand the chance of winning airtime daily.
Speaking about their motivation for the campaign, Rita Adu Boateng, Head of Marketing and Operations for Old Mutual Ghana said, “Most urban transportation in Ghana is provided by mini-buses and state/private-supported bus services, accounting for about 60% of passenger movement.”
“As a company passionate about helping the societies in which we work in thrive, we thought it a great idea to ensure that passengers enjoy their travel comfortably and safely while using the internet for free.
She added, “People need to go to and from their various destinations and with our internet penetration as a country, the internet is no longer a luxury but a necessity for all.”
Old Mutual Ghana is a Life Insurance and Pension Trust Company that provides life assurance and great pension benefits.
Our purpose is to help our customers thrive by enabling them to achieve their lifetime financial goals while investing their funds in ways that will create positive future for them, their families, their communities and broader society.
Latest Stories
-
NPP calls for gov’t transparency on suspected drug and money laundering concerns
1 hour -
Skin disease outbreak leaves Mepe-Avetakpo residents in agony
4 hours -
Kusaug youth disappointed in Mahama’s handling of Bawku conflict
4 hours -
Talensi NDC office set ablaze by ‘disgruntled foot soldiers’
4 hours -
US tariffs: ‘We won’t condone America first, Africa last’ – AfCFTA Secretary-General
4 hours -
GPL 2024/25: Basake Holy Stars aims to break duck against Berekum Chelsea
6 hours -
US tariffs: Ministers of Trade, Finance and Foreign Affairs to engage US Ambassador on April 7
6 hours -
Karpowership Ghana appoints Oscar Kojo Amonoo-Neizer as Managing Director
6 hours -
With Mahama’s confidence, Dr Naomi Kwetey vows to drive financial transformation at CBG
6 hours -
CDM mounts pressure on Mahama gov’t to probe ‘suspicious flights’ saga
6 hours -
Suspicious flights’ saga: CDM slams Kwakye Ofosu’s conduct, urges Mahama to uphold decency
6 hours -
Ghana can’t be a cocaine coast – CDM to Mahama gov’t
6 hours -
CDM criticises Felix Kwakye Ofosu’s ‘clown’ comment directed at Rev Ntim Fordjour
7 hours -
Painter accused of stealing Bank of Ghana cables granted GH¢1M bail
7 hours -
I didn’t walk out of Newsfile – Ntim Fordjour refutes claims by Sammy Gyamfi
7 hours