Audio By Carbonatix
The person behind the ongoing Ghostwriter project, which was responsible for the viral track “Heart on My Sleeve” earlier this year, has given Billboard their first-ever interview.
In a conversation with Kristin Robinson conducted alongside @ghostwriter977’s manager, who—like their client—has chosen to remain anonymous, the unknown individual looks back on the impetus behind the project while also looking ahead to what they see as the “future of music.”
As you’ll recall, “Heart on My Sleeve” featured AI-generated imitations of Drake and The Weeknd’s voice. While the song was briefly available on major streaming platforms amid its TikTok-fueled popularity, it was ultimately pulled from such services by UMG. Notably, it was also made without the permission of either emulated artist.
But in the new interview, Ghostwriter's manager says this initial release was intentionally designed as "an experiment to prove the market was there." Moving forward, future releases will not be pushed to traditional streaming platforms without the artists themselves being involved.
Both Ghoswriter and their manager mention the possibility of artists one day being open to the idea of licensing their voices for AI-related uses. In theory, Ghostwriter explained, these types of projects would be labeled separately from the actual artist's catalog on streaming services and elsewhere so as not to deceive listeners.
"Maybe it sounds cheesy, but this is a lot bigger than me and Ghostwriter," they said. "It’s the future of music."
The full interview also sees Ghostwriter and their manager discussing their recent push to be eligible for potential Grammy awards, the second Ghostwriter release “Whiplash,” the ethical concerns raised regarding this type of tech being used to emulate the voices of dead artists, and much more. As Robinson said when sharing the piece on Wednesday, this gets into a story that's arguably "more definining" and "controversial" than any other in the AI-and-music discourse.
Meanwhile, legendary music exec Jimmy Iovine recently shared his own thoughts on AI in an interview with Consequence of Sound for the publication's Consequence UNCUT podcast. Listen here.
Latest Stories
-
Bank of Africa partners schools nationwide for tree planting, promotes financial inclusion through education
2 minutes -
Inflation could be coming down due to expected harvest season – Government Statistician
3 minutes -
Croatia World Cup 2026 team guide
19 minutes -
England World Cup 2026 team guide
22 minutes -
The Law 101 – Plea Deals: Justice made swifter and surer
22 minutes -
Panama World Cup 2026 team guide
39 minutes -
Middle East conflict sends global growth to lowest rate since COVID-19 – World Bank
49 minutes -
Local Gov’t Minister vows strict oversight of PWD Fund disbursement
49 minutes -
20 years after Ghana’s Persons with Disability Act, 2006 (Act 715), has Ghana moved from Promises to Inclusion?
1 hour -
Local Gov’t Minister orders Ayawaso Central Assembly to account for GH¢400,000 disability fund
1 hour -
Herbert Mensah rallies Ghanaians behind Black Stars ahead of World Cup
2 hours -
Nana Osei Twum Barima releases debut album ‘Journey to the Unknown’
2 hours -
Today’s Front pages: Friday, June 12, 2026
2 hours -
North East NPP Regional Secretary Sulley Sambian declares bid for regional chairmanship
2 hours -
Ghana Christian University president jailed 14 days for contempt of court
3 hours