Petro-Canada Lubricants recently hosted its highly anticipated Distributor Conference, bringing together esteemed distributors, industry experts, and key stakeholders within EMEA.

The event proved to be a resounding success, surpassing expectations and solidifying Petro-Canada Lubricants' position as a leader in the lubricants market.

The conference saw a significant increase in attendance, with over 150 distributors and partners from across EMEA participating.

Renowned industry experts shared valuable perspectives on market trends, technological advancements, and best practices.

The delegates engaged in productive discussions, forging new relationships and strengthening existing partnerships.

Petro-Canada Lubricants unveiled its expanded product portfolio, SONISO and INNOVATE which features innovative solutions tailored to meet evolving customer needs.

Outstanding distributors were honored for their exceptional performance and dedication to excellence. Dutylex was recognised as the Best Distributor in the EMEA region.

The conference themes were on⁠ ⁠digital transformation where participants were urged to embrace technology to enhance customer experiences and streamline operations.

On sustainability, they were urged to explore eco-friendly solutions and environmentally responsible practices.

On market growth, they were advised to adopt strategies for capitalising on emerging opportunities and expanding market share.

Commenting, Senior Vice President, Petro-Canada Lubricants, Matt Joyce said "We're dedicated to supporting our distributors' success and delivering exceptional value to our customers.

"This conference demonstrates our ongoing investment in building strong relationships and driving growth within the industry."

The Petro-Canada Lubricants Distributor Conference held in EMEA celebrating 30 years of success has cemented its reputation as a premier industry event, fostering collaboration, innovation, and mutual growth. As the company continues to push boundaries, its distributors and partners can expect unwavering support and expertise.