Tigo’s Family Care Insurance has been adjudged the most successful micro insurance product in Ghana by the National Insurance Commission (NIC). A survey carried out by the NIC and Danish Development Authority (GIZ) on the supply and demand for micro insurance in Ghana indicates 61% of Tigo Family Insurance subscribers were satisfied with the product. “Based on the number of policy holders and premium volumes, Tigo Family Care can be considered the most successful micro insurance product in Ghana,” the report said. Survey questionnaires were distributed to 41 companies providing micro insurance, including mainstream insurance houses, but 20 responded and Tigo emerged tops out the 20. The report noted that the Tigo product is patronized by a wide range of people, including many low-income earners, who, according to Head of Solutions at Tigo Ghana Abdul-Nasser Alidu, are the main target of the product. The Tigo Family Care Insurance is in two parts – one is completely free and the other requires a daily token premium of 5Gp for twenty days in every month. Both of them provide cover for the subscriber and one additional family member of the subscriber’s choice. Under the free model, the amount of cover is between GHC200 and GHC1,000 based on how much the customer spends the month before the month of claim. The second “freemium” model is virtually the same, but the amount of cover is doubled because of the daily premium of 5Gp.