Members of two-time VGMA Best Group of the Year, Keche, have assured their fans they will not disband like other groups have in the past.
Speaking on Adom TV’s Ahosepe Xtra, the group noted that they will never join the tall list of unsuccessful groups in Ghana.
According to Keche, this is because they have been able to strike the balance between their individual lives and the brand.
“We understand ourselves; we are two different people from different backgrounds but we came together. Keche is a company; it is big that Joshua is a worker of Keche and so am I. We are both staffs of the Keche company but we are not the brand itself,” Keche Andrew explained.
Keche, made up of Joshua Kojo Ampah (Keche Joshua) and Andrew Kofi Cudjo (Keche Andrew), has existed since the early 2000s when the boys met in school.
Despite having released songs together, Ghanaians fear they will suffer the same fate as other embattled music groups who have experienced a breakup.
The likes of 4×4, Praye, BukBak, Ruff and Smooth, Wutah, 5Five, VIP, and Double have suffered break-ups over issues relating to finances, marriage, or individual preferences.
Andrew touted their struggles and stressed that they would not allow petty issues to destroy the work they put in.
“We do fight, we do argue [because] we are humans and even twins do fight. Sometimes it happens that we are on stage performing and we are not even talking to each other for even weeks.”
“Keche is bringing a lot of money into our pockets so we have to put everything aside once it comes to business. We are mature people, we just know how to solve our differences and move along”.
Joshua, who started as a solo artiste, said his partnership with Andrew is something he prayed for, adding that any day his partner decides to exit the group will also be the end of his music career.
“God knows without him I cannot do it alone. I respect him so much and make sure that even if he wrongs me, I have to put it aside and attend to the Keche brand first”.
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