Audio By Carbonatix
Mobile operator, Zain will today formally rebrand as Airtel. The rebranding is expected to complete the takeover of Zain’s Africa operations by the Indian telecoms giant Bharti Airtel.
The change-over is expected to take place simultaneously in several other countries where Bharti is starting operations.
Joy Business has learnt that the new owners are planning to introduce innovations and products that will challenge some industry practices.
The rebranding is however likely to result in some brand identity clashes as Airtel has brand colors and a tag line similar to rival operators on the market.
Source: Joy News/Ghana
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Tags:
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Latest Stories
-
Elizabeth Ohene writes: Your lordship, justice must also be seen to be done
17 minutes -
Ghana Water to resume spillage at Weija Dam from Wednesday
27 minutes -
Agyarko ends 16-region tour, targets NPP parliamentary comeback in Greater Accra
35 minutes -
GIGS welcomes UN adoption of Equal Earth map as correction to ‘450 years of cartographic injustice’ against Africa
39 minutes -
‘October 3 is the only poll I believe in’ – Paul Afoko dismisses NPP chairmanship survey
2 hours -
Contractors who delay projects risk losing Big Push contracts – Agbodza
2 hours -
NPA uses Fetu Afahye to educate consumers on petroleum safety
2 hours -
Roads Minister orders contractors to keep working during official visits
2 hours -
New 4-year bond attracts GH¢4.46bn in bids
2 hours -
AIA VIP Lounge to be completed without taxpayer funds – Ablakwa
2 hours -
KEEA Assembly disburses GH¢267,518 to 94 PPCs in third quarter
2 hours -
GAF clears 175.6km corridor for Accra-Kumasi Expressway ahead of schedule
2 hours -
Dr Abu Sakara urges African youth to lead economic freedom
2 hours -
24-Hour Economy mobilises GH¢1bn for poultry value-chain transformation
3 hours -
From working in his room to building a business group – Michael Bartlett-Vanderpuye’s journey
3 hours