Global Media Alliance (GMA), the market leader in Integrated Marketing Communications, has assembled Ghana’s finest communication brains to impact 100 attendants on Zoom and over 2,000 users on Facebook on effective marketing communications during Covid-19.
The maiden edition of the webinar featured key resource persons like Gayheart Mensah, a connoisseur of a strategic and concerted approach to Public Relations and Marketing with a career that spans over 20 years across four different industries and Ahuma Cabutey Adodoadji, a Senior Marketing Executive with over 10 years’ experience across industries in Ghana and the West Africa region.
Speaking on communication and messaging, Mr Mensah entreated organisations to align their messages to the current global pandemic;
“It is important for organisations to be sensitive in their communication and be circumspect in their messaging during these times. You also need to prove that your brand is not out to profit off of customers during this pandemic in order to build a lasting relationship with them afterwards”, he adviced.
Mr. Adodoadji also shared insights on the current trends in media consumption;
“This is the time for organisations to build more brand love through PR, CSR and advertising. There has been a 66% increase in media consumption since the pandemic broke out.
"Television now has the highest consumption followed by social media, radio and government messages. These changing trends should inform the channels which organisations disseminate their messages through”, he expressed.
Eli Daniel-Wilson, Head of Digital Innovation, Global Media Alliance shared some insights on Digital Marketing and how organisations can capitalize on these times to enhance their digital footprints.
The series was hosted by Fati Ali-Shaibu, a Broadcast Journalist at Global Media Alliance Broadcasting Company.
The Global Media Alliance webinar series is partnered by eTV Ghana, Happy FM, YFM and Perception Management International (PMI).
Latest Stories
-
Bahamas World Relays: Ghana paired with world and Olympic champions in Heat 1
4 hours -
Bahamas 2024 Relays: Star-studded cast ready to put on pre-Paris show
5 hours -
Bahamas Relays preview: clash of global title-winning teams in men’s 4x100m
5 hours -
Arsenal keeper Raya wins Premier League Golden Glove
5 hours -
Iñaki Williams scores twice in Athletic Bilbao’s win over Getafe
5 hours -
Argument with Salah ‘completely resolved’ – Klopp
6 hours -
Reus to leave Dortmund at the end of the season
6 hours -
Uefa confirms 26-man squads for Euro 2024
6 hours -
Teacher Unions press home demands for the new allowances
6 hours -
Media’s failure to hold government accountable for ‘galamsey’ alarming – Mahama
6 hours -
Keta Presbytery urges Akufo-Addo to assent to anti-LGBTQ+ Bill
6 hours -
Ghanaian midfielder Lawrence Ofori nets maiden goal of the season with stunner against Vizela
6 hours -
Community fearful after off-duty policemen shot dead at East Trasacco
7 hours -
Dext Technology partners KNUST to train basic school teachers on STEM
7 hours -
My efforts led to remarkable transformation in Appiatse – Lands Minister
7 hours