Audio By Carbonatix
Netflix is trialling a crackdown on password sharing.
Some users have reported seeing a screen saying, "If you don't live with the owner of this account, you need your own account to keep watching."
A spokesperson told the BBC: "This test is designed to help ensure that people using Netflix accounts are authorised to do so."
A decision has yet to be made as to whether the company will roll this out across its network.
In the trial, users can verify they are allowed to access the account by a code, sent via text or email.
Netflix is trying to crack down on ineligible users, though it is unclear how many people use the platform against their terms of service.
Streaming platforms, including Netflix, HBO Go, Amazon Prime and Disney+, allow users to create multiple profiles within the account, but the terms and conditions specify they are meant to be used by people in the household.
During a 2016 webcast, Netflix co-founder and chief executive Reed Hastings said: "Password sharing is something you have to learn to live with, because there's so much legitimate password sharing, like you sharing with your spouse, with your kids, so there's no bright line, and we're doing fine as is."
In October 2019, chief product officer Greg Peters said the company was looking at the issue of password sharing, but said it had no "big plans to announce at this time in terms of doing something differently there".
Netflix gained almost 37 million new subscribers in 2020 and now has more than 200 million subscribers around the world.
An increase in prices, a global lockdown, and shows such as Tiger King and The Queen's Gambit saw Netflix report nearly $25bn (£18bn) in revenue and almost $2.8bn (£2bn) in profit.
Latest Stories
-
Oil hits over 1-week low on hopes of boost to diplomacy in Iran war
10 minutes -
They take GH¢100, sometimes GH¢200 – Okada riders allege police extortion in Accra
19 minutes -
NACOC: We’ve found no presidential escort among suspects in €225m France cocaine case
28 minutes -
Don’t turn students away over trunks and chop boxes – GES
40 minutes -
Italian Apple store employees strike on iPhone 18 Pro launch day
50 minutes -
Apple’s Tim Cook sees Australia’s social media curbs as ‘world-leading’, PM says
59 minutes -
Amazon raises minimum hourly pay by $1 to $20 for US operations workers
1 hour -
Insurance cost has largely remained stable – NPA boss on transport fare pressure
1 hour -
Multiple unions threaten strikes at Barrick’s flagship Mali gold mine, documents show
2 hours -
Infantino invited to African summit as he faces challenge to FIFA leadership
2 hours -
NPA boss flags ‘recalcitrant’ transport operators raising fares arbitrarily
2 hours -
GPRTU fare hike put on ice after talks with government – NPA boss reveals
2 hours -
I’m greatly worried – NPA boss on threat of higher transport fares
3 hours -
We are largely import-dependent – NPA boss on Ghana’s fuel vulnerability
3 hours -
Ghana’s fuel market is built for turbulence – NPA’s Edudzi Tamakloe explains why
3 hours