SIC Life, Ghana's leading Life Insurance Company has inaugurated its Sales Executives Association (SICLASE) in Accra.

This is to maintain its hallmark as a leading, most dependable and customer friendly Life Insurance Company in the country

SIC Life believes the formation of an association of their sales executives will provide a distinct sales force with the sole aim of transacting life businesses to help increase life insurance penetration in the Ghanaian economy.

Speaking at the launch, Managing Director of SIC Life, Aaron Issa Anafure commended the sales executives for their immense contribution to ensure the company remained the leader in the local insurance industry.

He however underscored the need for the agents to equip themselves with the requisite skills to meet the increasing market demands noting that the technological advancement in the world calls for a shift from the usual way of doing business.

The Managing Director also stressed the need for the sales executives to be professional, decent, cultured and respectful to earn the respect and confident of clients.

Aaron Anafure assured the agents of the company’s preparedness to offer training to enable them compete effectively in the insurance industry.

Also, Head of Marketing at SIC Life, Albert Bahun-Wilson commended the sales executives for helping the company chalk a lot of successes including being adjudged the CIMG Life Insurance Company of the year 2010 and 2012.

He added that the company’s premium production for the first quarter of 2015 has increased by 70 percent due to the hard work of the sales executives.

The Head of Marketing urged member of SICLASE to adhere to the sales executives agreement to foster a cordial relationship between them, Management and staff of SIC Life.

“In order to maintain our dominance on the market, members of the Association are entreated to exhibit maximum discipline, dedication, commitment, loyalty and diligence on the job” he added.

Mr. Bahun-Wilson advised the executives of SICLASE to resort to diplomacy in future conflict resolution rather than rebellion to prevent any revolt in the association.

For his part, interim President of SICLASE, Felix Ennin assured Management for making their dreams come true.

He expressed their readiness to work assiduously to ensure SIC Life chalk more feats in the coming years.

Mr. Anim also urged Management to include the association in all decision making process because “it will be disastrous to undermine the impact of agents.