Audio By Carbonatix
Adidas says it plans to sell remaining stocks of Yeezy sneakers from its defunct partnership with Kanye West for at least cost price.
The firm cut ties with the rapper and fashion designer, who is also known as Ye, in 2022 after he made a series of antisemitic comments on social media.
But demand for Yeezy sneakers has not faded, as they remain hugely popular in the resale market.
It comes after currency fluctuations cost the firm €1bn ($1.08bn; £850m).
The German sportswear giant's finances were impacted last year by the discontinuation of the Yeezy business and as it cut prices to wholesalers to shrink stockpiles of goods, Adidas said in a statement.
Despite facing significant headwinds, Adidas posted an operating profit of €268m in 2023 and said it expects to almost double that figure this year.
"The improvement is due to the better operating business of around €100 million and the decision to not write off €268 million of Yeezy inventory," the company's chief executive Bjørn Gulden said.
Mr Gulden was brought in from rival sportswear firm Puma at the start of 2023 to drive the turnaround of the Adidas after the breakup with the Yeezy brand left it with unsold sneakers worth around €1.2bn.
Even though the company sold some of its Yeezy stock last year net sales from the partnership were around €450m lower than in 2022.
Adidas said it now planned to sell its remaining Yeezy stock for "at least" the cost of producing the goods, as it tries to recoup losses from the once-lucrative partnership.
However, the company's latest outlook still included a potential write-off of its remaining Yeezy items, which would cost the firm about €300m.
Adidas also said it was hit by the devaluation of the Argentine Peso at the end of 2023.
Argentina's new President Javier Milei devalued the country's currency by more than 50% in December as part of the "economic shock therapy" that he said the country needed.
The firm also warned that its profits will continue to be hit by the devaluation this year.
Adidas has been the maker of shirts for Argentina's national football team for decades.
Last week, rival sportswear firm Puma also said Argentina's currency devaluation hit its financial results as the region was its biggest and fastest-growing market.
Latest Stories
-
Van Vicker sues Lil Win for defamation, demands GH¢10m
3 minutes -
MyJoyOnline Gets Result: FIFA/ FIBA agency Pep Sports moves to admit Ghana’s 7-Foot Basketball dreamer, Mac-Saawa, to its Ultra-Modern Sports campus
5 minutes -
GAUA strike disrupts academic plans at University of Ghana as students, parents express frustration
10 minutes -
Dad’s Army/African Polistas crowned champions of 2026 Accra Polo Club Trustees’ Cup
17 minutes -
Mahama approves Integrated Basic Education Model, with funding expected in 2027 under GETFund formula
20 minutes -
Money-driven elections fuelling corruption – Haruna Iddrisu
24 minutes -
Excessive borrowing ‘cracked’ Ghana’s economy under Akufo-Addo – Haruna Iddrisu
33 minutes -
NPP’s silence on economic indicators suggests Mahama is doing better – Haruna Iddrisu
46 minutes -
GoldBod must be more accountable to Ghanaians – Haruna Iddrisu
1 hour -
Affi Agbenyo’s EC appointment is constitutionally appropriate, but politically, people have the right to remind us – Haruna Iddrisu
1 hour -
Accra Mall brings Soulful Weekend Vibes to October with Live R&B and Jazz
1 hour -
Education is critical to Ghana’s future and development – Haruna Iddrisu
2 hours -
Who’s Emelia Affi Agbenyo, the 43-year-old newly sworn-in Deputy EC Chair?
2 hours -
Haruna Iddrisu calls for limits on annual university accommodation fee increases
3 hours -
Today’s front pages: Tuesday, October 13, 2026
3 hours