One of the most innovative and globally recognized agribusiness firms in Ghana, B-Bovid, has stated its commitment to promote the breeding of the orange-fleshed sweet potatoes (OFSP), to meet the growing market demand in Ghana.

Addressing former UN Secretary General, Kofi Annan and his wife Nane Annan, on B-Bovid's OFSP project ongoing in the Western Region, the  company's Chief Executive Officer, Issa Ouedraogo, said B-Bovid is pioneering large-scale OFSP production due to the crop's nutritious benefits for children, pregnant women and lactating mothers.

He said B-Bovid's current 60 acre OFSP plantation being funded by the Jubilee Partners as part of their corporate social responsibility to benefit coastal communities, will be extended to cover more areas in the Western Region.

The meeting at Elmina in the Central Region to update the Annans on ongoing campaigns aimed at promoting the breeding and consumption of the highly nutritious crop in the Western and Central Regions, was also used to showcase a variety of OFSP processed foods under the promotion of Women in Agriculture Development (WIAD) programme.

Addressing stakeholders at the event, Nane Annan lauded the efforts of B-Bovid as well as other local OFSP breeders involved in the promotion campaign, and pledged continued support for the initiative.

Over 50% of Ghanaian children suffer from Vitamin A deficiency. 

The Sweet Potato for Profit and Health initiative by the International Potato Center (CIP) to promote the orange-fleshed sweet potato, targets half a million households in Ghana by 2020.