Chanrai Brands has rallied its resources to offer essential support and relief to affected victims of the flooding incident as a result of the Akosombo Dam spillage.

Acknowledging the gravity of the situation, Chanrai Brands demonstrated an unwavering commitment to helping those in dire need during these challenging times.

The company visited some of the victims in the Aflao Traditional Area and Aveyime Torkor in the Mepe Tongu area who have been grappling with the aftermath of this calamity in a heartfelt gesture of solidarity and compassion.

A substantial donation was also made to further bolster their consolidated efforts in reaching even more affected regions. Total donations included 1,200 pieces of the 900 grams Blue Band Multipurpose variant, 10,000 rolls of bread, bags of water, clothing, mosquito nets, personal care items, and some cash to assist with the recovery efforts.

Managing Director of Chanrai Brands, Vishant Chanrai, expressed the company's commitment to the affected families, stating, "Chanrai Brands is not just a business; it is a family. We understand the importance of coming together to support displaced families in this dire time. Our hearts go out to the victims, and we stand with them in their time of need. The family always believes in supporting all its stakeholders including the communities where we operate.”

The Head of Marketing, Category, and Channel Development at Chanrai Brands, Ama Mawusi Mawuenyefia, emphasized the commitment of Blue Band to children's development, saying, "We are aware that around 20,000 school children have been impacted by this disaster. Blue Band has always been dedicated to the healthy development of growing kids, and this is why we felt compelled to support and provide for those affected. We believe it's our duty to step in and help these children and their families get through this tough period. We encourage everyone to join us in extending their support to these victims."

The company remains dedicated to its values of compassion, family, and community, and extends its deepest gratitude to all who have already contributed to this vital cause.